Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
Sandra Jones
Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
Faculty of Health and Behavioural Sciences - Papers (Archive)
Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …
Transformational Leadership, Workplace Engagement And The Mediating Influence Of Meaningful Work: Building A Conceptual Framework, Mohammed Ghadi, Mario Fernando, Peter Caputi
Transformational Leadership, Workplace Engagement And The Mediating Influence Of Meaningful Work: Building A Conceptual Framework, Mohammed Ghadi, Mario Fernando, Peter Caputi
Faculty of Health and Behavioural Sciences - Papers (Archive)
The purpose of this paper is to examine the nature of the relationship betweentransformational leadership, meaningful work and workplace engagement. Although there isconsensus that better engaged employees help organizations to perform better, industry reportsindicate that only one fifth of employees are engaged in their work. While there is some evidence inthe literature to suggest a link between transformational leadership factors such as idealizedinfluence, inspirational motivation, intellectual stimulation and individualized consideration, and thecomponents of workplace engagement such as vigor, dedication and absorption, little is known aboutthe nature of this relationship. This paper proposes a conceptual framework supporting an indirectrelationship between transformational …
Building Capacity In Medical Education Research In Australia, Ian G. Wilson
Building Capacity In Medical Education Research In Australia, Ian G. Wilson
Faculty of Science, Medicine and Health - Papers: part A
ANZAME (the Australian and New Zealand Association for Medical Education) shares two significant concerns about medical education in Australia that were raised in articles published recently in the Journal.