Social and Behavioral Sciences Commons^™

Your Journey Through Dental Social Media: Master The Metrics, Timothy Vassilakos Ms

The Journal of the Michigan Dental Association

SMART Audience marketing is a data-driven marketing approach focusing on reaching the right people with the right message at the right time. This can be done by segmenting and targeting audiences based on their interests, demographics, and behavior. A study by Forrester Research found that companies that use smart audience marketing can achieve a 72% increase in engagement and a 50% increase in satisfaction. These companies can also see a 10% increase in conversion rates and a 20% increase in ROI. The image shows a SMART outline for creating a Smart Audience marketing strategy. The method includes the following steps: …