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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Sex And Sexism In Australian Alcohol Advertising: (Why) Are Women More Offended Than Men?, Sandra C. Jones, A Reid
Sex And Sexism In Australian Alcohol Advertising: (Why) Are Women More Offended Than Men?, Sandra C. Jones, A Reid
Faculty of Health and Behavioural Sciences - Papers (Archive)
Alcohol advertisements often attract criticism for portraying women in an overtly sexual and demeaning fashion, with past research finding that women are more critical than men. The first study reported here found that neither feminism nor gender role identity added substantial explanatory power beyond that of gender. Females reported more negative attitudes toward ads that used demeaning sexual appeals and more positive attitudes toward empowering appeals. The second study provided quantitative evidence in support of the assumption that it is offensive sexual portrayals, rather than other aspects of sexist advertisements, that are disliked.
Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid
Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid
Faculty of Health and Behavioural Sciences - Papers (Archive)
Purpose – Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre-adolescent girls. The purpose of this content analysis is to examine the celebrity role models to whom young girls are exposed via magazines specifically targeted at the “tween” audience. Female celebrities are contrasted with those in magazines targeted at older adolescent girls. Design/methodology/approach – Two pre-adolescent girls’ magazines, Total Girl and Barbie, and two adolescent girls’ magazines, Dolly and Girlfriend, were analyzed for the first six months of 2005. All photos (including advertising images) …
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Faculty of Health and Behavioural Sciences - Papers (Archive)
This exploratory study highlights the lack of public awareness of the role of the Advertising Standards Board (ASB) in the process of handling complaints about unacceptable advertising in Australia. Results show that only a small proportion of Australian adults know that the ASB are the appropriate complaints handling body. This lack of awareness is evident even among those who have made a complaint about advertising (generally to a less appropriate body). This highlights the need for an education campaign to inform the general public how to make a complaint about inappropriate advertising, and who to make a complaint to. Empowering …
You Are What Your Children Eat: Using Projective Techniques To Investigate Parents' Perceptions Of The Food Choices Parents Make For Their Children, Gary I. Noble, Sandra C. Jones, Danielle Mcvie
You Are What Your Children Eat: Using Projective Techniques To Investigate Parents' Perceptions Of The Food Choices Parents Make For Their Children, Gary I. Noble, Sandra C. Jones, Danielle Mcvie
Faculty of Health and Behavioural Sciences - Papers (Archive)
The aim of this study was to investigate the underlying reasons for parents' decisions about their children's diets. This study used the projective methodologies of picture response and third-person techniques (projective questioning), which are designed to elicit people's underlying motivations, beliefs, attitudes and concerns, particularly those beliefs which people find hard to articulate. We found a significant difference in parents' perceptions of the woman in the scenario in response to all four of the statements that related directly to food choices. This study provides support for the contention that parents reports of their intentions and behaviours regarding food choices for …
Things Are Looking Up: Differential Decline In Face Recognition Following Pitch And Yaw Rotation, Simone K. Favelle, Stephen A. Palmisano, Ryan T. Maloney
Things Are Looking Up: Differential Decline In Face Recognition Following Pitch And Yaw Rotation, Simone K. Favelle, Stephen A. Palmisano, Ryan T. Maloney
Faculty of Health and Behavioural Sciences - Papers (Archive)
Previous research into the effects of viewpoint change on face recognition has typically dealt with rotations around the heads vertical axis (yaw). Another common, although less studied, source of viewpoint variation in faces is rotation around the heads horizontal pitch axis (pitch). In the current study we used both a sequential matching task and an old/new recognition task to examine the effect of viewpoint change following rotation about both pitch and yaw axes on human face recognition. The results of both tasks showed that recognition performance was better for faces rotated about yaw compared to pitch. Further, recognition performance for …
Differences In Membrane Acyl Phospholipid Composition Between An Endothermic Mammal And An Ectothermic Reptile Are Not Limited To Any Phospholipid Class, Stephen J. Blanksby, Todd W. Mitchell, Anthony J. Hulbert, Paul Else, K Ekroos
Differences In Membrane Acyl Phospholipid Composition Between An Endothermic Mammal And An Ectothermic Reptile Are Not Limited To Any Phospholipid Class, Stephen J. Blanksby, Todd W. Mitchell, Anthony J. Hulbert, Paul Else, K Ekroos
Faculty of Health and Behavioural Sciences - Papers (Archive)
This study examined questions concerning differences in the acyl composition of membrane phospholipids that have been linked to the faster rates of metabolic processes in endotherms versus ectotherms. In liver, kidney, heart and brain of the ectothermic reptile, Trachydosaurus rugosus, and the endothermic mammal, Rattus norvegicus, previous findings of fewer unsaturates but a greater unsaturation index (UI) in membranes of the mammal versus those of the reptile were confirmed. Moreover, the study showed that the distribution of phospholipid head-group classes was similar in the same tissues of the reptile and mammal and that the differences in acyl composition …
Why Are Some Mitochondria More Powerful Than Others: Insights From Comparisons Of Muscle Mitochondria From Three Terrestrial Vertebrates, Helga Guderley, Nigel Turner, Paul Else, Anthony J. Hulbert
Why Are Some Mitochondria More Powerful Than Others: Insights From Comparisons Of Muscle Mitochondria From Three Terrestrial Vertebrates, Helga Guderley, Nigel Turner, Paul Else, Anthony J. Hulbert
Faculty of Health and Behavioural Sciences - Papers (Archive)
We studied the molecular composition of muscle mitochondria to evaluate whether the contents of cytochromes or adenine nucleotide translocase (ANT) or phospholipid acyl compositions reflect differences in mitochondrial oxidative capacities. We isolated mitochondria from three vertebrates of similar size and preferred temperature, the rat (Rattus norvegicus), the cane toad (Bufo marinus) and the bearded dragon lizard (Pogona vitticeps). Mitochondrial oxidative capacities were higher in rats and cane toads than in bearded dragon, whether rates were expressed relative to protein, cytochromes or ANT. Inter-specific differences were least pronounced when rates were expressed relative to cytochrome …