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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
Sandra Jones
Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …
Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid
Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid
Sandra Jones
Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design: We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions …
On The Number Of Trials Necessary For Stabilization Of Error-Related Brain Activity Across The Life Span, Jason Themanson, Matthew Pontifex, Mark Scudder, Michael Brown, Kevin O'Leary, Chien-Ting Wu, Charles Hillman
On The Number Of Trials Necessary For Stabilization Of Error-Related Brain Activity Across The Life Span, Jason Themanson, Matthew Pontifex, Mark Scudder, Michael Brown, Kevin O'Leary, Chien-Ting Wu, Charles Hillman
Jason R. Themanson, Ph.D
The minimum number of trials necessary to accurately characterize the error-related negativity (ERN) and the error positivity (Pe) across the life span was investigated using samples of preadolescent children, college-age young adults, and older adults. Event-related potentials and task performance were subsequently measured during a modified flanker task. Response-locked averages were created using sequentially increasing errors of commission in blocks of two. Findings indicated that across all age cohorts ERN and Pe were not significantly different relative to the within-participants grand average after six trials. Further, results indicated that the ERN and Pe exhibited excellent internal reliability in preadolescent children …