Social and Behavioral Sciences Commons^™

Broadcast News And Elderly People: Attitudes Of Local Television Managers, Michael L. Hilt, Jeremy Harris Lipschultz

Communication Faculty Publications

The Kogan Attitudes Toward Old People Scale was used to measure local television manager attitudes toward elderly people. Census projections have shown that the elderly population will increase dramatically in the next century. The importance of local television news in the lives of the elderly makes the study of two groups of television managers - general managers and news directors 0 found that younger news directors have a more positive attitude toward older people, while the older general managers had a less positive attitude.