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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Introducing The Academic Discipline Of Agricultural Communications To The United Kingdom, Jefferson D. Miller, Sara Maples Bell, Jill Rucker, Emily Buck, Anika Parks Dec 2020

Introducing The Academic Discipline Of Agricultural Communications To The United Kingdom, Jefferson D. Miller, Sara Maples Bell, Jill Rucker, Emily Buck, Anika Parks

Journal of Applied Communications

Though the academic discipline of agricultural communications is well established in the United States, it does not have a significant presence in the United Kingdom. This is the case in spite of the fact that the profession of agricultural communications is well-established across the country. As administrators at U.K. institutions consider adding curriculum in this discipline, it is important for them to have an understanding of the competencies employers would expect of agricultural communications graduates, as well as an understanding of what students would expect to learn. Empirical data describing such perceptions could further the conceptualization and development of the …


Catastrophe And Environmental Restoration: Analyzing The Frames And Sources Of Oyster Restoration News Stories, Hannah O. Brown, Susan K. Jacobson, Glenn Israel Dec 2020

Catastrophe And Environmental Restoration: Analyzing The Frames And Sources Of Oyster Restoration News Stories, Hannah O. Brown, Susan K. Jacobson, Glenn Israel

Journal of Applied Communications

Restoration of oyster habitats is a critical solution to halt the decline of one of the world’s most threatened resources. News coverage about environmental topics, like oyster restoration, is important to local communities that are directly impacted. However, little research has assessed how restoration topics are framed by journalists, nor how environmental disasters may affect framing of news stories for the public. This study employed a longitudinal framing analysis, using the quantity of coverage and social responsibility theories, to examine how coverage of the restoration of oyster ecosystems shifted before, during, and after the BP Deepwater Horizon oil spill. The …


Social World Sensing Via Social Image Analysis From Social Media, Shalin Hai-Jew Nov 2020

Social World Sensing Via Social Image Analysis From Social Media, Shalin Hai-Jew

NPP eBooks

Social imagery, the visuals shared by users via various platforms and applications, may be analyzed to elicit something of massmind (and individual) thinking. This work involves the exploration of seven topics from various subject areas (global public health, environmentalism, human rights, political expression, and human predation) through social imagery and data from social media. The coding techniques involve manual coding, the integration of multiple social data streams, computational text analysis, data visualizations, and other combinations of approaches.


Country Crisis: A Content Analysis Of Rural Opioid Epidemic News Coverage, Cara R. Lawson, Courtney Meyers May 2020

Country Crisis: A Content Analysis Of Rural Opioid Epidemic News Coverage, Cara R. Lawson, Courtney Meyers

Journal of Applied Communications

The spread of non-prescription opioid abuse has increased to the point that a person is now more likely to die from an accidental overdose than an automobile accident. Rural areas have been hit particularly hard, and many farmers indicate direct impacts resulting from the opioid epidemic. Researchers have recognized the role of the media in communicating complicated issues and influencing potential solutions. This study analyzed the frames and sources used to communicate issues regarding the rural opioid epidemic in The New York Times and five additional newspapers from states most affected by the opioid epidemic. A total of 115 news, …


Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers Feb 2020

Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers

Journal of Applied Communications

As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of …


Consumers’ Evaluation Of Animal Welfare Labels On Poultry Products, Rexanna Powers, Nan Li, Courtney Gibson, Erica Irlbeck Feb 2020

Consumers’ Evaluation Of Animal Welfare Labels On Poultry Products, Rexanna Powers, Nan Li, Courtney Gibson, Erica Irlbeck

Journal of Applied Communications

As the public has expressed increasing concerns regarding the humane raising and handling of farm animals, the U.S. Department of Agriculture and industry organizations have developed a series of standards enforcing animal welfare in the poultry industry. Labels and value-added claims were created and defined to differentiate products and to inform consumers’ purchasing decisions. This study identified five labels related to animal welfare that are frequently found on food packages in the U.S. grocery stores, including both the mandatory labels and third-party, voluntary labels. Using a controlled online experiment (N=249), we examined the labels’ effects on consumers’ perception …