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Social and Behavioral Sciences Commons™
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- Advertising (1)
- Assimilation (1)
- Branding (1)
- Campaigns (1)
- Civic engagement (1)
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- Communication (1)
- Elections (1)
- Endorsements (1)
- Endorser effectiveness (1)
- Ethnic audiences (1)
- Ethnic media (1)
- Hazards (1)
- Mass communication (1)
- Media studies (1)
- Political communication (1)
- Political psychology (1)
- Risk perception (1)
- Selective exposure (1)
- Social media (1)
- Twitter (1)
- U.S. media (1)
- Voting (1)
- Warnings (1)
- Weather (1)
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus
Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus
LSU Doctoral Dissertations
The use of Twitter as a channel for weather information inspires a deeper analysis of key information nodes during episodes of high impact weather, especially local meteorologists. To optimize communication on the channel, it is important to understand what kinds of messages produce exposure and attention among users—which translates to knowledge that could improve the reach of a warning. Literature identifies two key models that well describe the cognitive processing of tweets and warnings. The Protective Action Decision Model (PADM) describes risk perception and the factors that enable or disable one from acting on a warning. Particularly through environmental and …
From Products To Politics: Understanding The Effectiveness Of A Celebrity Political Endorsement, Melissa Sanati
From Products To Politics: Understanding The Effectiveness Of A Celebrity Political Endorsement, Melissa Sanati
LSU Doctoral Dissertations
From Scott Baio’s endorsement of Donald Trump to Sarah Silverman’s endorsement of Bernie Sanders and subsequent rejection of the “Bernie or Bust” crowd at the DNC, celebrities have habitually inserted themselves into the political sphere, however, there has been little empirical research on celebrity endorsements of political candidates. Rooted in branding theory, this study seeks to understand the effectiveness of celebrity political endorsements by utilizing advertising effectiveness models. The primary model, derived from work done by Amos, Holmes, and Strutton (2008), translates source factors of a celebrity product endorser to those of a celebrity candidate endorser, such as credibility, attractiveness, …
Ethnic Audiences In A Fragmented Media Era: Ethnic Audiences' Selective Exposure To Likeminded Media, Mingxiao Sui
Ethnic Audiences In A Fragmented Media Era: Ethnic Audiences' Selective Exposure To Likeminded Media, Mingxiao Sui
LSU Doctoral Dissertations
The conventional wisdom that U.S. and ethnic media have distinctive effects on ethnic populations’ assimilation into the American society inspires two closely related questions: (1) how do English- and ethnic-language media differ in news content?, and (2) to what extent is ethnic audiences’ preference for English- versus ethnic-language media systematically biased such that they seek to use media congenial to their most salient ethnic identity? The first question is expected to provide insights into what ethnic audiences learn about the U.S. and their country of origin from distinct news outlets, and to explain whether and how U.S. and ethnic media …