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Social and Behavioral Sciences Commons™
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- Social media (2)
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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John
Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John
Electronic Theses and Dissertations
The purpose of this study is to understand what student attitudes are toward using social media in the classroom and if those attitudes influenced how they perceive instructors using social media in the classroom. Implementing a mixed method approach, this study conducted focus groups to gain an in-depth understanding of what student attitudes were and why they held those ideas. A survey was then distributed to the students’ in a Midwestern University to see if there was a relationship between students attitudes and their perceptions of instructors who use social media. Results showed that students do hold a positive attitude …
A Most Violent Game: A Framing Study On The Media’S Coverage Of Concussions And Injuries In Sports, Theodore P. Schwartz Ii
A Most Violent Game: A Framing Study On The Media’S Coverage Of Concussions And Injuries In Sports, Theodore P. Schwartz Ii
Electronic Theses and Dissertations
The following is a study on the effects of framing the topic of concussions in the sports media. The study examined the differences between “perceptions of seriousness” of concussions based on two article conditions and how men and women, athletes and non-athletes, sports fans and non-sports fans all viewed the seriousness of concussions. Other variables of analysis included testing participants for their emotional empathy and aggressiveness in relation to their views on concussions. The findings of the study did not confirm most of the hypotheses, but the major hypothesis was supported. For participants who read the “serious” article condition, they …
Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata
Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata
Electronic Theses and Dissertations
This research aims to fill a research gap by examining video games to explore whether gender, age, or hours played per week would exert any influence on the information of those who may or may not play video games. Mood Management Theory and Uses and Gratification Theory were used as the theoretical foundation for this study. Four-hundred-three East Tennessee State University students who received the survey via email were asked to voluntarily participate in a survey about their motivations behind playing video games. Results from MANOVA showed that the motivations of male participants on video games were significantly higher than …
Media Framing And Public Opinion Of Refugees: News Coverage Of Hungarian Refugees, 1956-57., Cecelia M. Hunt
Media Framing And Public Opinion Of Refugees: News Coverage Of Hungarian Refugees, 1956-57., Cecelia M. Hunt
Electronic Theses and Dissertations
This thesis examines how United States news media framed Hungarian refugees of the 1956 Hungarian Revolution. It begins with a historical overview of the revolution and an explanation of how the media have framed other refugee groups and influenced American public opinion by doing so. Then the thesis explains how 713 news articles, coded for attributes and value frames, described Hungarian refugees from November 1956 until December 1957. American news media framed Hungarian refugees in a positive way, which matched the positive American public opinion of this particular refugee group. The thesis is divided into five chapters. Chapter one introduces …
"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell
"To Share Or Not To Share:" A Study Of An Individual's Self-Representation On Instagram In Accordance With Impression Management Theory, Breyanna Marie Blackwell
Electronic Theses and Dissertations
This research study examined what the motivations and consequences of self-disclosure on Instagram were as well as its correlation with Impression Management Theory. The research used a 37 question survey which was distributed on social media, through the Department of Media and Communication at ETSU as well as a public speaking class. There were 232 participants in this study who were 18 or older and used Instagram. Research found that individuals’ self disclose using levels of relationship management, showing off, information sharing and habitual behavior. Future research includes the opportunity to incorporate a sample of participants across different cultures to …
A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica
A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica
Electronic Theses and Dissertations
Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what …
The Responsible Project, Shannon N. Jackson
The Responsible Project, Shannon N. Jackson
Electronic Theses and Dissertations
The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
Investigating The Glass Ceiling: How Women In Top Media Management Shattered The Glass Ceiling, Jessica Frenshea Love
Investigating The Glass Ceiling: How Women In Top Media Management Shattered The Glass Ceiling, Jessica Frenshea Love
Electronic Theses and Dissertations
This paper explores the successful experiences of women in top media management and their attitudes toward factors of the glass ceiling to identify which factors they perceive as most important, those that remain prominent, and other factors that may have aided in their success. The glass ceiling is the “unseen, yet unbreachable barrier that keeps minorities and women from rising to the upper rungs of the corporate ladder, regardless of their qualifications or achievements” (Cotter, Hermsen, Ovadia, & Vanneman, 2001). This ceiling persists for women in top media management, despite increased feminization in these fields. Previous studies conclude that family …