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Full-Text Articles in Social and Behavioral Sciences
A Taste For Greeting Cards: Distinction Within A Denigrated Cultural Form, Emily West
A Taste For Greeting Cards: Distinction Within A Denigrated Cultural Form, Emily West
Emily E. West
Greeting cards are a denigrated product category in the United States, and yet consumers use them at high rates across taste formations. Consumers with relatively high cultural capital place a premium on originality in their self-expression, hence greeting cards present a consumption problem because they are a mode of expressing the self through mass-produced means. Based on interviews with 51 people, I show that consumers with higher cultural capital are more likely to prioritize card design over sentiment; select smaller, simpler designs and sentiments; prefer cards that are handmade, look handmade, or remind them of fine art; and are more …
Expressing The Self Through Greeting Card Sentiment: Working Theories Of Authentic Communication In A Commercial Form, Emily West
Emily E. West
As mass produced vehicles of sentiment, greeting cards draw attention to the use of socially constructed codes for communicating, even feeling, emotion. This paper describes the results of interviews with fifty-one greeting card consumers, focusing on what makes greeting cards ‘personal’ for them, despite their mass-produced nature. Consumers negotiate their relationships with pre-printed sentiments differently depending on whether their allegiance is stronger to an expressive individualist understanding of authenticity or a ritual perspective, and these allegiances tend to reflect cultural capital. Specifically, suspicion of pre-printed sentiments is common among people with higher cultural capital, while this is the feature of …
Reality Nations: An International Comparison Of The Historical Reality Genre, Emily West
Reality Nations: An International Comparison Of The Historical Reality Genre, Emily West
Emily E. West
When 1900 House (Hoppe, 2000) premiered in the UK in 2000, a hybrid television form was born that would spawn spin-offs and imitators over the next several years in several other countries. These series place people in historical settings, asking them to leave their 21st century lives behind, and live within the material and social constraints of the past for a period of three or four months. For this chapter I examine a sample of seven historical reality mini-series that aired between 2000 and 2005 in English-speaking countries, ranging from four to eight episodes each. As existing scholarship on the …