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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
Masters Theses
In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.
City Magazines And Social Media: Moving Beyond The Monthly, Susan Currie Sivek
City Magazines And Social Media: Moving Beyond The Monthly, Susan Currie Sivek
Faculty Publications
City magazines have long been established in many American locales, but digital media of all types are now offering opportunities and challenges to this genre of magazine. Digital media have also complicated the rapidly changing ecosystems of local information in which urban citizens reside. The resources and popularity of newspapers and broadcast news have shifted, and other forms of print, digital, and mobile media are assuming important roles in informing the public. With all these factors at work, this may be a pivotal moment for city magazines as they explore innovative technology, creative business strategies, and the new possibilities for …
Twitter And #Television, Rachel M. Bellwoar
Twitter And #Television, Rachel M. Bellwoar
Faculty Curated Undergraduate Works
This essay discusses the significance of the hashtag phrases that now appear in the corner of television screens during shows. Television networks are trying to utilize Twitter to promote watching their programs live and generate discussion among fans, as well as potential new fans. Other uses for the social network that are being explored is the collection of feedback, for use in renewal and creative decisions, and viewer numbers, to entice advertisers.