Social and Behavioral Sciences Commons^™

Sticking To The Script: Sexual Scripts In The Slasher Sub-Genre, Jennifer L. Clay

Theses and Dissertations--Communication

The “slasher” sub-genre has been immensely popular, even spawning television shows that invoke the familiar slasher conventions. This sub-genre has simultaneously become vilified by media researchers over the years. The slasher has received particular criticism for allegedly reinforcing regressive attitudes regarding female sexuality. This study applies sexual script theory to better understand the messages about sex found throughout the sub-genre. This study utilizes content analysis to study the more recent iterations of the slasher sub-genre including the re-make, the modern slasher film and the slasher television show. This analysis uncovered that the slasher sub-genre has evolved over time. While slasher …

Using Social Networking Sites During Public Health Crises: Theorizing The Diffusion Of Effective Messages, Sarah Vos

Theses and Dissertations--Communication

During a public health crisis, officials need to communicate with the public quickly and accurately. Social networking sites (SNS) have been identified as an appropriate channel for this type of communication; however, few studies have examined what makes SNS messages effective. Further limiting research in this area is a lack of attention to theoretical constructs that may explain message effectiveness in SNS.

In this dissertation, I propose that diffusion of innovations (DOI) be used to understand SNS and message success on SNS. In doing so, I compare traditional message success (persuasion) to message success on SNS platforms (amplification) and provide …

Do Black Lives Matter In American Mainstream News Media? Two Case Studies Of Police-Involved Shootings Of Black Men Explaining A Racist Media Environment, Alfred J. Cotton Iii

Theses and Dissertations--Communication

This dissertation examines two cases of fatal police-involved shootings of Black men in order to expose the power structures perpetuated through racist media narratives assuming the officers’ behavior was justified and the unarmed men the officers killed somehow were complicit in their death. In reporting on police-involved shootings, mainstream media practices that privilege elites and officials as primary sources of information may produce a dominant media narrative that masks the marginalization and mistreatment of minorities at the hands of these officials and their institutions. The two cases under consideration here examine the “floating signifier” of race in media coverage of …