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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Effects Of A Web Presence On Sportscasting Audiences, Adam Cavalier
The Effects Of A Web Presence On Sportscasting Audiences, Adam Cavalier
Theses, Dissertations and Capstones
The purpose of this research is to determine how much and what type of Web presence/content effectively draws listeners and viewers to the major sportscasts a station presents. Ad revenue, viewership/listenership and audience fragmentation all are conundrums in today's fluctuating media landscape. Combine those issues with the present economic crisis and the vast majority of media companies must rethink the way they do business. This research seeks to lay groundwork as to what new strategies effectively draw listeners/viewers back to the traditional media of radio and television while expanding upon the relatively new online media offerings. Furthermore, this research is …
Analysis Of Teens' Attitudes Toward Health Claims On Branded, Prepackaged Foods, Michael J. Mcateer
Analysis Of Teens' Attitudes Toward Health Claims On Branded, Prepackaged Foods, Michael J. Mcateer
Theses, Dissertations and Capstones
In the 31 years since Stuart Hall added a defiant read to audience reception analysis, several scholars have broadened its use beyond television discourse. The current study used directed focus groups to attempt the same. Encoding/decoding (1980) revolutionized modern critical thought by expanding audience interpretation. Gone were notions that mass audiences simply bowed to their message overlords in every case without thought or conviction. The oppositional read was a breakthrough with few comparisons. Still present and true to standard critical thought, was the preferred read—an interpretation of text that closely followed authorial intent (Hall,1980, p. 107). The negotiated read yielded …