Social and Behavioral Sciences Commons^™

Exploration Of The Reputation Of The Nightclub Industry In Ireland, Anthony Friel

Masters

The purpose of the exploration was to research the reputation and public relations practised within the nightclub industry. This is achieved through exploring the public relations practices of the Irish Nightclub Industry Association (INIA) and individual nightclubs. The specific areas examined are public relations as a management function, communications, relationship management, an understanding of publics, issue management and crisis management. Reputation and the reputation management process are also assessed. These areas of practice combined give an understanding of how the nightclub industry’s reputation can be explored. Publics affected by the nightclub industry give their opinion on these practices by the …