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Full-Text Articles in Social and Behavioral Sciences
Politics, Culture And Media: Neo-Ottomanism As A Transnational Cultural Policy On Trt El Arabia And Trt Avaz, Y. Gökçen Karanfil, D. Burcu Eğilmez
Politics, Culture And Media: Neo-Ottomanism As A Transnational Cultural Policy On Trt El Arabia And Trt Avaz, Y. Gökçen Karanfil, D. Burcu Eğilmez
Markets, Globalization & Development Review
This article examines the ways in which Turkish Radio and Television Institution (TRT), as the public service broadcaster of Turkey, has been mobilized by the Justice and Development Party (JDP) to contribute to the dissemination of a neo-Ottomanist discourse in the neighboring geographies. Our focus is on two expansions of TRT, namely TRT Avaz and TRT El Arabia, that aim at reaching markets outside the national borders of Turkey. Our interest here lies in three intersecting phenomena. One is the notion of neo-Ottomanism and its deployment as a cultural policy geared towards a market of transnational viewers. The other is …
How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik
How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik
Markets, Globalization & Development Review
The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they …