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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson
Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson
LSU Master's Theses
This study examined on-screen hashtags and Twitter activity associated with four television programs (The Walking Dead, Pretty Little Liars, Scandal and Hannibal). Twitter facilitates real time discussions, allowing “water cooler conversations” about television to occur while shows air live. Hashtags organize these conversations around topics of interest. Active viewers will migrate to new media sources, searching for additional content that interests them. The act of complementarity increases their level of media enjoyment. The desire for this additional content dictates the viewer’s behavior. Network producers also promote media convergence, utilizing websites and social media to build word of mouth advertising for …
Corporate Use Of Social Media, Viktorya Mirzoyan
Corporate Use Of Social Media, Viktorya Mirzoyan
LSU Master's Theses
Despite significant and constantly increasing volume of social media use by both individuals and corporate entities, scarce scholastic attention has been paid to practices undertaken by companies and organizations in creating presence on social media, managing social media accounts and communicating with constituents on social media. New social media platforms appear regularly, attracting millions of daily visitors, however, this new type of communication media still lacks in-depth analysis, which would provide guidelines to be used by corporate entities to make their presence on social media most effective. This study makes the first step to analyze possible relationships between companies’ practices …