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Social and Behavioral Sciences Commons

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Mass Communication

University of Texas at El Paso

Open Access Theses & Dissertations

Bhutan

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Full-Text Articles in Social and Behavioral Sciences

Gross National Happiness And It's Third Pillar: A Policy Analysis Of The Bhutanese Broadcast Syatem, Deki Palden Thinlay Jan 2011

Gross National Happiness And It's Third Pillar: A Policy Analysis Of The Bhutanese Broadcast Syatem, Deki Palden Thinlay

Open Access Theses & Dissertations

Bhutan occupies a special position in the international arena with its unique "guiding philosophy for development process called the Gross National Happiness and its objectives holds priority over economic growth. A rapidly changing local media and the foreign channels expanding foreign way of thinking introduce foreign values and cultures. This changing scenario builds up challenges for the government's vision of GNH and the pillar of cultural preservation to prevail. This research analyzes the government's policies available on the broadcast media through document analysis, discussions with people related to the law and policies, and analysis of selected TV and radio program …