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Social and Behavioral Sciences Commons™
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- African American Olympic (1)
- Brain death (1)
- CSR communication (1)
- Child sexual abuse (1)
- Darkness to Light (1)
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- Earned media (1)
- Environmental corporation communication (1)
- Gold medalists (1)
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- Jahi McMath (1)
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- Paid media (1)
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Problem Chain Recognition Effect And Csr Communication: Examining The Impact Of Issue Salience And Proximity On Environmental Communication Behaviors, Nandini Bhalla
Theses and Dissertations
This study applied the STOPS theory and tested the mechanism of problem chain recognition effect in the realm of environmental corporate communication. Using environmental issue salience and issue proximity as two manipulated variables, this study conducted an experiment to examine the mechanism of the problem chain recognition (PCR) effect, which suggested that the perception of a more salient issue (climate change) will be transferred to related less salient issues (air pollution/land degradation). Thus, through a 2 (issue salience: salient vs. non-salient) × 2 (issue proximity: local vs. global) experimental design, this study suggested that if individuals have high motivation for …
“Philosophical Treatises On Life And Death”:Newspaper Coverage Of A Controversial Brain Death Case, Khadija Ejaz
“Philosophical Treatises On Life And Death”:Newspaper Coverage Of A Controversial Brain Death Case, Khadija Ejaz
Theses and Dissertations
The central concern of this multi-method research project was to investigate newspaper coverage of the controversial brain death case of Jahi McMath. This represents the first study of sense-making of the case in the news media, positioning it at the intersection of science communication and critical qualitative inquiry. First, framing theory was used to guide a textual analysis of 81 newspaper articles from high-circulation newspapers in California. This revealed four frames that first created uncertainty about brain death, thereby permitting two competing frames of Jahi being alive and also being dead to co-exist before merging into a frame that further …
The Games Behind The Scenes: Newspaper Framing Of Female African American Olympic Athletes, Martin Reece Funderburk
The Games Behind The Scenes: Newspaper Framing Of Female African American Olympic Athletes, Martin Reece Funderburk
Theses and Dissertations
Competing in and representing their country in the Olympic games is considered one of the greatest achievements for an athlete. From heroes such as Michael Jordan and the “Dream Team,” to Michael Phelps setting world record after record in the pool, Olympians are remembered as legends to those watching at home. How their amazing achievements at these Olympic games have been framed by the media though is another story. Newspapers have facilitated a platform for a qualitative content analysis on the framing of three female African American Olympic gold medalists that showed statistical significance in terms of the amount of …
Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan
Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan
Theses and Dissertations
This dissertation explored how a brand’s paid, owned, and earned media (POEM) influence and engage its audience in the social media environment where consumer engagement is stressed. This dissertation used an online experiment (N = 250) to explore the effectiveness of applying earned media within an advertising context, The findings indicated that positive earned media was more effective on people’s consumer engagement intention and download intention than paid media, but it did not work on perceived credibility of the post or product attitude. Positive earned media was found to be less credible than owned media. Among all the five …
Providing Prevention Education About Child Sexual Abuse To Parents: Testing Media Effects On Knowledge, Behavioral Intentions And Outcomes, Jane Long Weatherred
Providing Prevention Education About Child Sexual Abuse To Parents: Testing Media Effects On Knowledge, Behavioral Intentions And Outcomes, Jane Long Weatherred
Theses and Dissertations
For over thirty years, efforts have been made by child sexual abuse (CSA) advocates to attract and engage parents in child sexual abuse prevention education programs. This study provided parents with CSA prevention education about how to talk to their children about CSA and assessed their attitudes, subjective norms, perceived behavioral control, and behavioral intentions to perform this behavior utilizing the Theory of Planned Behavior. A follow-up survey was conducted to find out if the parents actually performed the behavior of talking to their children and what they talked to them about. The results were 1) that all of the …