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Full-Text Articles in Social and Behavioral Sciences
Voices “Herd”: A Social And Sentiment Analysis Of Consumers Perceptions Of Fair Oaks Farms, Jacelyn De'nae Nesmith
Voices “Herd”: A Social And Sentiment Analysis Of Consumers Perceptions Of Fair Oaks Farms, Jacelyn De'nae Nesmith
Theses and Dissertations--Community & Leadership Development
Americans are searching for more information than just cost and quality of their food. Today, consumers are searching for information regarding the production practices and how animals are treated during the process. As consumers do not always have a first-hand source for this information, they are often referring to social media to have their questions answered. Social media has the reputation to negatively influence public perceptions of the agricultural industry. An example of an organization experiencing the consequences of social media influencing public opinion is Fair Oaks Farms. In 2019, an undercover animal rights activist group made accusations of poor …
Commentary: Changing The Channel: Public Health Communication In The 21st Century, Anna Goodman Hoover
Commentary: Changing The Channel: Public Health Communication In The 21st Century, Anna Goodman Hoover
Frontiers in Public Health Services and Systems Research
This commentary asserts the need for research examining the use and efficacy of social media as a tool for meeting public health stakeholders’ information needs. The author points to several potential research questions for the field, situates studies addressing these questions within the PHSSR Research Agenda, and introduces the work of Harris et al. that is included in this issue of Frontiers. The commentary closes with a call for horizontal stakeholder communication that supports evidence-based decision-making.