Social and Behavioral Sciences Commons^™

Turning The Tides: An Inoculation Theory And Theory Of Planned Behavior Approach To Developing Mental Health Help-Seeking Interventions For Gen Z, Sarah Ann Geegan

Theses and Dissertations--Communication

Extensive research, predating and during the COVID-19 pandemic, demonstrates the rising prevalence of anxiety and depression among Gen Z college students in the United States—findings which are accompanied by rising rates of suicide, the second leading cause of death among people aged 15-24. Although college campuses often offer mental health resources, the number of college students utilizing them is significantly less than the number of students reporting mental health challenges. A dearth of empirical evidence, focused on Gen Z specifically, exists as a basis for developing interventions to address this issue. This investigation addressed this gap through two component studies. …

I Need To See Me On Tv: Parasocial Affirmations Of Sexual And Gender Identity Development Of Lgbtq+ Mass Media Consumers, Donald I. Lowe

Theses and Dissertations--Communication

This dissertation presents a new cycle model of media usage by LGBTQ+ community members in the United States that reveals a purpose previously unnamed and undefined. While parasocial contact, parasocial interaction, and parasocial relationships have been present in the academic literature for quite some time (as early as 1956 when Horton and Wohl first wrote of the phenomenon), use of media to parasocially affirm one’s LGBTQ+ status is unique to this study. This study used qualitative methods to examine a specific mass media audience, LGBTQ+ individuals, and asked them, in one-on-one interviews, how they utilize mass media to assist with …

Integrating Persuasive Messaging Strategies Into Higher Education Early Alert Interventions To Improve Student Academic Behaviors, Joseph Gayheart

Theses and Dissertations--Communication

Higher Education is at a critical juncture as both public and private institutions seek to attract, retain, and graduate students. Institutions of higher education have traditionally developed communication and engagement strategies that become part of early warning/alert systems intended to increase student positive academic behaviors and improve student success. Persuasion can be a powerful tool in improving communication—especially when persuasive messages are deployed within the complex and ever-changing media landscape. Communication and persuasion scholars, for example, have applied persuasive messaging interventions in a variety of contexts but have yet to substantially apply these persuasive tactics in a higher education setting. …

Gender Violence On Television: Insights And Implications From Female Audiences Of Drama Series, Mary Celeste Clark

Theses and Dissertations--Communication

Gender-based violence is pervasive across many television shows that are targeted toward a variety of audiences and cover a range of genres and settings, yet there is a dearth of literature regarding gender violence in fictional television drama series and how female audiences interpret and react to the depictions of gender violence in those programs. For this study, I spoke with 13 women about their experiences viewing programs with depictions of gender violence. The data was analyzed qualitatively using a phronetic iterative approach and demonstrates why these women watch these shows, what affective responses they have, and how they interpret …

The Consent Of Man: An Examination Of Privacy Awareness, Surveillance, And Privacy Policy (Mis)Use, Will Reilley Silberman

Theses and Dissertations--Communication

The problem of privacy is nuanced, pervasive, and requires an elevated approach. Given the lack of consistency with regard to privacy’s conceptualization and operationalization, research is needed that examines variables related to privacy to better understand how privacy operates in the present day. This dissertation aims to better understand nuances of privacy by gauging knowledge of online privacy, technological affordances related to privacy, and knowledge of surveillance. In this study, human subjects from a large southern University were presented with an opportunity to use a privacy-invasive smartphone application. After doing so, they viewed one of three privacy policies. Finally, they …

Quantifying And Typifying Image Use In Television News Coverage Of Mass Shootings, Ellie Catherine Hudd

Theses and Dissertations--Communication

Increasing research supports the presence of a contagion effect among mass shootings, wherein extensive media coverage of mass shootings may inspire future mass shooters, many of whom view this coverage as a form of reward. Furthermore, two awareness campaigns–one from the private sector and one from law enforcement–have advocated against naming and depicting the shooter in media coverage of mass shootings. This study is theoretically grounded in second-level agenda-setting as the basis for a content analysis of three days of television news coverage of two mass shootings in the United States (one in El Paso, Texas and one in Pittsburgh, …

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Do Black Lives Matter In American Mainstream News Media? Two Case Studies Of Police-Involved Shootings Of Black Men Explaining A Racist Media Environment, Alfred J. Cotton Iii

Theses and Dissertations--Communication

This dissertation examines two cases of fatal police-involved shootings of Black men in order to expose the power structures perpetuated through racist media narratives assuming the officers’ behavior was justified and the unarmed men the officers killed somehow were complicit in their death. In reporting on police-involved shootings, mainstream media practices that privilege elites and officials as primary sources of information may produce a dominant media narrative that masks the marginalization and mistreatment of minorities at the hands of these officials and their institutions. The two cases under consideration here examine the “floating signifier” of race in media coverage of …

Sticking To The Script: Sexual Scripts In The Slasher Sub-Genre, Jennifer L. Clay

Theses and Dissertations--Communication

The “slasher” sub-genre has been immensely popular, even spawning television shows that invoke the familiar slasher conventions. This sub-genre has simultaneously become vilified by media researchers over the years. The slasher has received particular criticism for allegedly reinforcing regressive attitudes regarding female sexuality. This study applies sexual script theory to better understand the messages about sex found throughout the sub-genre. This study utilizes content analysis to study the more recent iterations of the slasher sub-genre including the re-make, the modern slasher film and the slasher television show. This analysis uncovered that the slasher sub-genre has evolved over time. While slasher …

Using Social Networking Sites During Public Health Crises: Theorizing The Diffusion Of Effective Messages, Sarah Vos

Theses and Dissertations--Communication

During a public health crisis, officials need to communicate with the public quickly and accurately. Social networking sites (SNS) have been identified as an appropriate channel for this type of communication; however, few studies have examined what makes SNS messages effective. Further limiting research in this area is a lack of attention to theoretical constructs that may explain message effectiveness in SNS.

In this dissertation, I propose that diffusion of innovations (DOI) be used to understand SNS and message success on SNS. In doing so, I compare traditional message success (persuasion) to message success on SNS platforms (amplification) and provide …

Campaigning For Judicial Office, 2012, Robert J. Zuercher

Theses and Dissertations--Communication

Concerns over the way in which judicial campaigns are conducted have been voiced since the 1970s. Judicial elections are thought to have become rough and tumble contests, featuring increasing campaign expenditures and controversial campaign speech. With the widespread deregulation of judicial candidate campaign speech in the early 2000s, scholars have become increasingly concerned with how judicial candidates campaign. This dissertation examines the role of the media in judicial elections, campaign communication methods used by candidates, how candidates develop campaign messages, controversial campaign speech, the consequences of campaigning, and candidates’ attitudes toward judicial selection reform. Data gathered from a survey of …

Aggression Predictors In Video Games: Is Catharsis To Blame?, Robert Craig Vaughn

Theses and Dissertations--Communication

The majority of research tends to focus on the effects of violent video games, and as a result the motivations to play games are understudied. This study used the uses and gratifications theory as a framework for investigating game player’s motivation to play video games for the purpose of catharsis. This study also proposed that in-game variables, such as level of difficulty and content of the video game, all be investigated to see the effects they have on the achievement of catharsis or the development of aggression through other mediating variables such as enjoyment, control, and frustration with the game. …

Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham

Theses and Dissertations--Communication

This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from …

Dimensions And Validation Of Perceived Message Sensation Value Scale For Print Messages, Lisanne F. M. Grant

Theses and Dissertations--Communication

The purpose of this research project was to develop a reliable and valid scale to assess the perceived message sensation value (PMSV) of print messages. The goal of this project was accomplished by conducting two studies. Study one involved collecting 397 undergraduate students’ responses to one high and one low sensation value anti-smoking message, while for study two, 284 undergraduate students’ responses to one high and one low sensation value anti-crystal meth message were collected. The results of the studies highlighted that the PMSV of a print message can be assessed using three dimensions (emotional arousal, novelty, and dramatic impact) …

Communication At Superfund Sites And The Reification Of Division: Toward A Convergence-Building Model Of Risk Communication, Anna G. Hoover

Theses and Dissertations--Communication

This case study evaluates government communication practices at Superfund sites. I describe agency communication practices in Superfund communities, paying particular attention to the U.S. Environmental Protection Agency's

Seven Cardinal Rules of Risk Communication and its role as a model for federal agencies engaged at these sites. Situating the study within a theoretical milieu that includes sensemaking and symbolic interactionism, I examine whether current practices deepen divisions among stakeholders, reducing the possibility for communicative convergence.

I implement textual analysis and narrative inquiry to examine written and spoken communication about the Paducah Gaseous Diffusion Plant National Priorities List Superfund site. Through …