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Full-Text Articles in Social and Behavioral Sciences
A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis
A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis
Graduate Theses and Dissertations
This content analysis study on licensed characters in advertising collected data in summer 2015 from three children’s cable networks: Cartoon Network, Disney Channel and Nickelodeon. Using Social cognitive theory and based on past research (Barcus, 1975; Atkin, 1976; Calcott & Lee, 1994; Stitt & Kunkel, 2008; LoDolce et al., 2013; Castonguay et al., 2013), the study examined whether the use of licensed characters and emotional appeals varied in advertising for healthy or unhealthy foods, mass media genre and the character’s gender. The study found licensed characters are more likely to be used to promote unhealthy foods, originate from movies and …
Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith
Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith
Graduate Theses and Dissertations
This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined …
Corporate Social Responsibility On Twitter, Rachel E. Deems
Corporate Social Responsibility On Twitter, Rachel E. Deems
Journalism Undergraduate Honors Theses
Through content analysis of corporate social responsibility (CSR) on Twitter, this study examines how the country’s top and largest corporations in each of the main industries portray CSR on Twitter. The study investigates the agenda-setting potential of the CSR tweets based upon the variables examined, including (a) CSR dimension, (b) CSR topic, (c) tone, (d) stakeholders, (e) Twitter attributes, and (f) Twitter interactivity. The results indicate that CSR tweets predominantly portray the discretionary level of CSR, regardless of industry, predominantly include topics of public philanthropy, especially service-producing industries, and positive tone was used most frequently across industries. The community was …
Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson
Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson
Graduate Theses and Dissertations
The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …