Social and Behavioral Sciences Commons^™

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Forward Myth: Military Public Relations And The Domestic Base Newspaper 1941-1981, Willie R. Tubbs

Dissertations

This dissertation explores the evolution of domestic military base newspapers from 1941-1981, a timeframe that encapsulates the Second World War, Korean War, and Vietnam War, as well as interwar and postwar years. While called “newspapers,” the United States military designed these publications to be a hybrid of traditional news and public relations. This dissertation focuses on three primary aspects of these newspapers: the evolution of the format, style, and function of these papers; the messages editors and writers crafted for and about the “common” soldier and American; and the messages for and about members of the non-majority group.

Sometimes printed …

Barack Obama’S Rhetoric Of Hope For Racial Reconciliation: An Examination Of American Mainstream Media’S Framing Of That Message, Zainul Abedin

Dissertations

This study explored Barack Obama’s rhetorical message for racial reconciliation and the framing of that message by the American mainstream news media. The study investigated Obama’s messages in texts and sound-bites of the news media—The Wall Street Journal, the Washington Post, the New York Times, Fox News, CNN, and MSNBC. The research included Obama’s speeches on three major occasions from 2008 to 2014—(1) “a more perfect union” speech on March 18, 2008, in Philadelphia; (2) Washington speech on August 28, 2013, on the 50th anniversary of MLK’s “I have a dream” speech; and (3) LBJ Library speech on April …