Social and Behavioral Sciences Commons^™

Happily Ever After: Construction Of Family In Disney Princess Collection Films, Jennifer Hecht

Master's Theses

This thesis examined the role and characterization of family members in Disney princess films. The purpose of this study was to fill gaps in previous research on the Disney princess films by analyzing the themes and collection as a whole, including the newest film in the collection, The Princess and the Frog. Using content analysis, this study identified three variables that were present in every Disney princess film in the collection - nuclear family, love, and appearance. The researcher found little family diversity in terms of types of households, parenting roles, and characterization of family members. Siblings were especially underrepresented. …

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …

Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies, Shruti Vinayak Gokhale

Master's Theses

Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15Bollywoodand 15Hollywoodmovies from 2005 to 2009.

Statistical tests showed that there were a significantly higher number of product placements in Hollywood movies that were integrated into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containingimplied endorsementsby the actors than product placements in Bollywood movies. However, in terms of duration of the time that brands were onscreen, product placements in Bollywood movies in 2006 and 2007 …

Advertising Appeals In Magazine : A Framing Study, S. Aparna Gayatri

Master's Theses

No abstract provided.