Social and Behavioral Sciences Commons^™

Social Identity Theory As A Framework For Understanding The Effects Of Exposure To Positive Media Images Of Self And Other On Intergroup Outcomes, Christopher J. Mckinley, Dana Masto, Katie M. Warber

School of Communication and Media Scholarship and Creative Works

Based on the tenets of social identity theory, a two-study experimental design was conducted which examined the influence of exposure to positive Latino media exemplars on ingroup (Latino) and outgroup (white) consumers. Specifically, the impact of exposure on interethnic evaluations as well as perceptions of self and other was evaluated. Results from Study 1 and Study 2 suggest that although exposure to positive media depictions of Latinos can prompt more favorable evaluations of ingroup and self among Latinos, the same cannot necessarily be said for the effects of exposure to affirmative messages on judgments about Latinos among outgroup members (i.e., …