Social and Behavioral Sciences Commons^™

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide

Graphic Communication

The recent trend of connectivity through the Internet has served as a spark for the social media era, resulting in a number of social websites such as Xanga (social blogging site),MySpace, Facebook, Twitter, LinkedIn, and many others. Facebook specifically has become an everyday norm in the lives of most young adults. With the societal shift towards a digitally orientated lifestyle, there is an increased interaction between friends, family, and non-acquaintances via social networking sites like Facebook. As a result, the manner in which users portray themselves online becomes influential for new friends viewing their pages. Similarly, professional companies are now …

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.