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Articles 1 - 30 of 35
Full-Text Articles in Social and Behavioral Sciences
Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa
Analyzing Perceptions Of Music From A Songwriting Perspective, Jackson Stephen Reynosa
Communication Studies
This study seeks to understand listeners’ perceptions of music from a generational and songwriting approach. A total of 123 participants aged 18 and older took part in an open-ended survey design that measured their subjective music preferences. Four different sections tested participants’ music taste, music tied to generations, an original song made by the researcher, and songwriting in a holistic sense. It was found that participants exercised individualism and authenticity in their responses throughout. By using the Uses and Gratifications Theory, it is explainable that people listened and sought out music for their own unique reasons. By applying Mood Management …
To Be The Golden Girl: Disordered Eating Within Figure Skating, Giulia Christine Thomas
To Be The Golden Girl: Disordered Eating Within Figure Skating, Giulia Christine Thomas
Communication Studies
No abstract provided.
The Biased Language In Media Commentary At The 2018 Winter Olympic Games, Gabriella Adriana Barattolo
The Biased Language In Media Commentary At The 2018 Winter Olympic Games, Gabriella Adriana Barattolo
Communication Studies
This paper examines the media commentary at the 2018 Winter Olympic Games. It focuses on the commentary of five sports: Women’s Snowboarding Halfpipe, Men’s Snowboarding Halfpipe, Individual Figure Skating, Pairs Figure Skating, and Curling. The goal of this paper is to study the language choices that the media commentators made and uncover the gender bias within their language. The differences in how the commentators discuss athletes is significant to understand because it reveals the overall gender bias in sports that is still present in our society today.
“Perspective By Incongruity” Applied To Depictions Of Race In The Media, Darren Nana Yaw Adjei
“Perspective By Incongruity” Applied To Depictions Of Race In The Media, Darren Nana Yaw Adjei
Communication Studies
The city of Atlanta has become new center-point of cultural convergence in America. The profile of the city has grown due to the influx of money, flowing from several different areas of commerce. These include increased business ventures in Atlanta’s metropolitan area, expanding film production, and the development of a billion-dollar sports stadium. Not only does the city thrive in its business ventures, but music and television production in Atlanta have a profound effect on its artistic community. Artists such as Andre 3000, Migos, and Childish Gambino enjoy commercial success with accolades such as Grammy wins and nominations.
Chumash Heritage National Marine Sanctuary Sacred Waters Film, Cory B. Jones
Chumash Heritage National Marine Sanctuary Sacred Waters Film, Cory B. Jones
Communication Studies
The debate to designate a National Marine Sanctuary off the Central Coast of California has been alive for nearly 30 years.
With a recent move by the National Oceanic and Atmospheric Administration (NOAA) to nominate the stretch of water as a sanctuary the issue has become one of great concern to local stakeholders.
With concern for additional bureaucracy and regulation that could negatively impact the local economy people choose to stand in opposition. Yet many that are concerned for the future of the region's waters want the protections from offshore oil drilling and other harmful practices that a Sanctuary would …
Pretty Princess And Hurdling Heroes: A Content Analysis Of Walt Disney Studio Movies, Jessica Noll
Pretty Princess And Hurdling Heroes: A Content Analysis Of Walt Disney Studio Movies, Jessica Noll
Communication Studies
This study investigated the portrayal of active and passive behaviors of male and female characters in Walt Disney Studio original animated films. It was hypothesized that males would exhibit more active behaviors than their female counterparts and that females would exhibit more passive behaviors than their male counterparts. The results indicated that both of these hypotheses were supported. The study also found that the least likely interaction of male and female characters was when the male character was being passive and the female character was being active. The most likely was male characters performing active behaviors and female characters performing …
The Big Short, Elizabeth Armon
The Big Short, Elizabeth Armon
Communication Studies
The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …
Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson
Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson
Communication Studies
This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.
Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham
Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham
Communication Studies
No abstract provided.
A Critical-Cultural Analysis Of Evolving Music Technology And Human Communication: Should We Let The Music Do The Talking?, Erin Warren
Communication Studies
Noted media communication scholar Marshall McLuhan said it best when he famously asserted “the medium is the message.” He continues on, recognizing that “the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale Warren 5 that is introduced into our affairs by each extension of ourselves, or by any new technology” (McLuhan 7). One category of mediums it applies best to is music. This interests me, as a communication studies student and as someone who aims to understand the role that human interaction plays in music technology. In …
"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher
"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher
Communication Studies
No abstract provided.
Brave: A Feminist Perspective On The Disney Princess Movie, Danielle Morrison
Brave: A Feminist Perspective On The Disney Princess Movie, Danielle Morrison
Communication Studies
No abstract provided.
Gender Representation In Sports Communication, Michelle R. Stiller
Gender Representation In Sports Communication, Michelle R. Stiller
Communication Studies
No abstract provided.
Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad
Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad
Communication Studies
No abstract provided.
The Deceptions Of Powerful Female Roles: A Feminist Critique Of Homeland, Shelby C. Murray
The Deceptions Of Powerful Female Roles: A Feminist Critique Of Homeland, Shelby C. Murray
Communication Studies
No abstract provided.
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Communication Studies
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …
Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke
Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke
Communication Studies
This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …
A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton
A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton
Communication Studies
This study investigated the use of product placement in television shows as a catalyst for product purchasing behavior. It was hypothesized that television viewers would be more likely to purchase a product seen through a product placement in a television show than in a commercial advertisement. Furthermore, it was also hypothesized that viewers would be more influenced to buy a product if they saw a favored television character interacting or promoting the product. These hypotheses were tested by running a bivariate correlation to determine the correlation between television viewing and purchasing habits, a paired sample t-test to determine whether there …
Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo
Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo
Communication Studies
No abstract provided.
A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman
A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman
Communication Studies
Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters in this sample …
The Reality Of Fiction: A Textual Analysis Of Verisimilitude In The Appeal, Stephanie M. Taft
The Reality Of Fiction: A Textual Analysis Of Verisimilitude In The Appeal, Stephanie M. Taft
Communication Studies
This project assesses the verisimilitude and plausibility of John Grisham's novel, The Appeal. While labeled as a fiction work, I argue that his book should resonate with readers and be taken seriously as it mirrors American culture. It speaks back to America's government, judicial and legal systems. I invoke statistics and a prominent law case that show why Grisham's book is not completely fictitious in any regard. The novel is highly applicable to society today, as corporate scandals and corruption seem to always surface. I also discuss how the book is relatable to the real world by discussing some of …
All You Need Is Capitalism?: An Ideological Criticism Of The Beatles-Jackson Auction Controversy, Arianna Marie Chopelas
All You Need Is Capitalism?: An Ideological Criticism Of The Beatles-Jackson Auction Controversy, Arianna Marie Chopelas
Communication Studies
No abstract provided.
A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park
Communication Studies
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.
“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi
“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi
Communication Studies
No abstract provided.
Kanye West Is Heading South, Clifton A. Sammet
Kanye West Is Heading South, Clifton A. Sammet
Communication Studies
No abstract provided.
Student Lunch Nutrition, Kathryn Leigh Scholte
Student Lunch Nutrition, Kathryn Leigh Scholte
Communication Studies
No abstract provided.
Lincoln's Gettysburg Address: A Dedication, A Consecration And A Challenge, Caitlin Mary Cappa
Lincoln's Gettysburg Address: A Dedication, A Consecration And A Challenge, Caitlin Mary Cappa
Communication Studies
No abstract provided.
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Communication Studies
No abstract provided.
Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race
Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race
Communication Studies
This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.
"The Only Band That Matters": An Analysis Of The Relationship Between Punk Rock And Culture, Dillon Ferdinandi
"The Only Band That Matters": An Analysis Of The Relationship Between Punk Rock And Culture, Dillon Ferdinandi
Communication Studies
No abstract provided.