Social and Behavioral Sciences Commons^™

Book Review: The Digital Is Kid Stuff: Making Creative Laborers For A Precarious Economy, Karolína Šimková

Journal of Media Literacy Education

No abstract provided.

Source Credibility And Trust Of Media Information Based On Gender Of Reporter, Madison R. Urse

Graduate Theses, Dissertations, and Problem Reports

An experiment was used for this study to explore if the gender of a reporter impacts perceived source credibility and thus trust in information. Previous research has shown how gender biases can affect how topics are covered, reported on, perceived and marketed in the journalistic world. Modern media and newsrooms are meant to mirror reality as they convey information to the public, yet women continue to be gatekept out of reporting on certain types of news. Further, changes in the mode of delivery of news are also impacting the journalism landscape. Thus, this study employed a digital stimulus to explore …

Digital Native Media: Growing Online Audiences And Challenges Of Monetization, Martin Wachira Njoroge

Theses & Dissertations

Digital native media platforms have grown and amassed massive audiences and readership online. Despite the audience growth, they have been experiencing challenges in monetizing and generating revenues. The objectives of the study were: (a) to establish monetization opportunities for digital native media houses, given their growing online audience numbers, (b) to determine strategies deployed by digital native media to help them monetize online content given the high numbers on the digital platforms, and (c) to establish challenges digital native media are facing in leveraging the online audiences and monetizing the content. The study adopted a qualitative research approach and employed …

The Adoption Of Artificial Intelligence In Newsrooms In Kenya: A Multi-Case Study, Peter Mwangangi Kioko

Theses & Dissertations

Deployment of Artificial Intelligence (AI) in newsrooms is gaining prominence across the world, with the technology being used to enhance the processes of news gathering, packaging, and distribution. The objectives of this study were to: explore the extent of use of AI in newsrooms in Kenya, determine the factors driving the adoption of AI or lack of it, and identify the challenges and opportunities presented by the adoption of AI in newsrooms in Kenya. The study was guided by the theory of disruptive innovation, the technology acceptance model, and the domestication of technology theory. Qualitative research approach and the exploratory …

News Processes, Opportunities And Challenges In Converged Kenyan Newsrooms: A Case Study Of Standard Group Plc, Agnes Aineah

Theses & Dissertations

Convergence is not a new concept in Kenya’s media industry. Legacy media organizations in Kenya have relaunched several times in an attempt to integrate their newsroom operations and to create digitally fronted newsrooms. This study explores the news processes that converged newsrooms have put in place to support the integration of previously distinct media operations and the opportunities and challenges inherent in converged newsrooms in Kenya. It is a case study of Standard Group PLC which fully converged its newsroom operations in April 2021 after having undergone several convergence attempts “with little success” (Vaseling, 2021). This study was guided by …

The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff

Graduate School of Media and Communications

Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …

Digital Media Use And Social Inclusion: A Case Study Of East York Older Adults, Anabel Quan-Haase, Molly-Gloria Harper, Alice Hwang

FIMS Publications

Digital media is essential to sustaining communication with various types of social ties. However, older adults (aged 65+) are reported to be the least likely to use digital media. While statistics show that older adults are increasingly using more digital media, evidence shows this is predominately aging long-term users of digital media rather than older adults adopting new digital media. To investigate this “grey divide” and adoption of digital media by older adults, this study qualitatively analyses semi-structured interviews of 41 individuals aged 65 and older from the East York region of Toronto, Canada. Our findings suggest that satisfaction with …

The Curious Cases Of Cancel Culture, Loydie Solange Burmah

Electronic Theses, Projects, and Dissertations

Cancel culture is a complex phenomenon that challenges our notions of civic practices, perpetuates surveillance practices amongst individuals who encourage digital public shaming and obscures communal ideas regarding accountability. Hence, it is imperative to complicate and nuance “cancel culture” to understand the different meanings derived from its diverse mechanizations. Other matrices such as power, platform governance, decoloniality, and more bolster ideas about the phenomenon’s extensive sociocultural reach. Using a critical digital ethnographic approach, I exemplify with the analysis two cancel culture cases uncovering themes such as selective cancelations, cancelation effectiveness, performative activism, performative wokeness, hypocrisy, victimization, and empathy. This study …

Digital Mediation Of Dissent: The Stories Of Unveiled Women From Turkey, Atinc Gurcay

Theses and Dissertations

This research project studies the digital mediation of the politics of communication and everyday life by examining the tweets of Turkish women who voiced their dissent regarding veiling practices during the #10YearChallenge trend in 2019. Like so many places, the question of veiling is central to the politicization of women's bodies in Turkey. The politicization of women’s bodies, in turn, is central to competing secular and conservative visions of the modern Turkish nation-state. By examining the digital dissent in relation to these competing national projects, I map the historical context of modernization and its impact on the contemporary discussion of …

Agenda Cueing In Aggregated Newsfeeds, Kirill Bryanov

LSU Doctoral Dissertations

This dissertation brings together the findings from three experimental studies that seek to understand how exposure to information in an online news aggregating portal can influence users’ perceptions of the relative importance of problems facing society. Theoretically, this investigation relies on two foundational ideas. One is that in today’s high-choice, multi-source media environment communication flows are curated by a variety of gatekeeping actors, such as algorithms and fellow users. Individuals can have varying attitudes toward and perceptions of these gatekeepers, which can influence the effects of exposure to online information, including agenda-setting outcomes. Another is that users of digital news, …

The Role Of Agenda Melding In Measuring News Media Literacy, Christine Mcwhorter

Journal of Media Literacy Education

During the past few decades, educators, advocates and researchers have developed initiatives to increase news media literacy. Recent surveys indicate that audiences combine agendas from various media to suit their own needs through group discussion. This process is called “agenda melding.” Agenda melding includes the “need for orientation” function in a social context that acknowledges that the perceived importance of news issues changes in relation to their discussions with others. Using an online survey instrument with a sample of young adults, this study measures the level of news media literacy in young adults and examines the relationship between news media …

Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis

Journal of Media Literacy Education

The field of mass communication is constantly undergoing change and development, and the pace has accelerated with the advent of digital technologies. One challenge educators face is: how do we educate college students not just for today’s careers, but also for lifelong competencies with media? Against this backdrop, the Department of Media and Journalism at Bloomsburg University of Pennsylvania sought a new curriculum to capitalize on “emergent media,” that is, media that does not fit neatly into established mass communication disciplines such as journalism, telecommunications, public relations, and advertising. Our curriculum is centered around media literacy, skills development, and experiential …

Clergy & Police A Semiotic Analysis Of Clergy On Patrol, Ricardo Estevan Reyes

Communication & Theatre Arts Theses

The Clergy On Patrol (COP) program is a collaboration between the Norfolk Police Department and community faith leaders of the Norfolk Urban Renewal Center. This study analyzed themes and patterns in the communicative relationship between police and clergy members, using a semiotic approach and the scholarship of intergroup communication. Additionally, an added secondary analysis of media coverage helped focus the results of the study using themes. This thesis merged the two semiotic analyses to examine a style of community policing that has lacked a closer eye.

This thesis guided itself by the argument that clergy-police collaborative programs structure …

Evaluation Of Native Advertisement Though Third Person Effect Theory: An Experimental Design, Inga Nafetvaridze

USF Tampa Graduate Theses and Dissertations

The main purpose of this research is to determine how people evaluate native advertising in order to figure out how ethical is a native advertising practice. The Third Person Effect Theory was applied to this study. It enables to examine people’s attitude toward native advertising. An experimental design was developed. Participants were exposed to three types of ads to find out if they are able to recognize native ads among other advertisements. The total number of participants was 386. The results were analyzed via ANOVA. The main finding of this study states that individuals perceive the native advertisement in a …

Appendix A: Interview Guide With Privacy-Related Questions (Full Version), Anabel Quan-Haase, Dennis Ho

FIMS Publications

Interview Guide: Networked individualism, East York Project

The Sociological Imagination In Studies Of Communication, Information Technologies, And Media: Citams As An Invisible College, Anabel Quan-Haase, Molly-Gloria Harper, Shelley Boulianne

FIMS Publications

In this 2020 CITAMS special issue of Information, Communication & Society, we bring together an important body of work that draws on the sociological imagination to ask critical questions of our times. We selected nine papers that represent both the breadth of sociological work taking place within CITAMS as well as the diversity of its members. CITAMS is welcoming of a range of perspectives in more than one way. We welcome studies of a range of tools and practices. For example, Kadylak and Cotten (this volume) study the willingness of older adults to use six different emerging technologies in …

Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch

Antioch University Dissertations & Theses

More than a decade after the emergence of social and digital media, professional communicators increasingly use these channels to interact with a wide array of stakeholders. Simultaneously, public relations (PR) and communications leaders seek to understand whether their efforts to communicate and engage with stakeholders through these channels are effective in establishing and building relationships, as well as to measure “effectiveness” in the new technology-driven communications landscape. With this study, I addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization …

Developing The Next-Generation Don Draper, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.

Democratic Engagement In The Digital Age: Youth, Social Media And Participatory Politics In Kenya, Samuel Kamau

Graduate School of Media and Communications

As the communication world becomes more complex and participatory, social networking sites (SNSs) have emerged as a platform with the potential to invigorate democracy and political engagement. However, the value of SNSs in politics remains contested among researchers. The study reported on in this article was based on a survey of 600 university students, aged between18 and 35, to examine the relationship between social media use and political engagement among the youth in Kenya. The study focused on the extent to which SNSs facilitate consumption of political information and the role of SNSs in influencing political interest, knowledge and behaviour …

A Retrospective On State Of The Art Social Media Research Methods: Ethical Decisions, Big-Small Data Rivalries And The Spectre Of The 6vs, Anabel Quan-Haase, Luke Sloan

FIMS Publications

This concluding chapter offers critical reflections on some of the key themes covered in the Handbook. Ethics emerged as a concern for many scholars, both for those engaging in quantitative and qualitative approaches. Scholars agree in that there is no overarching set of rules that can be applied to all projects blindly, rather they see ethical decisions as being grounded in the specifics of the data being collected, the social group under study, and the potential repercussions for subjects. A second central theme was the value of qualitative approaches for understanding ‘anomalies’ within larger data sets. Qualitative approaches are seen …

Evaluating Online Media Literacy In Higher Education: Validity And Reliability Of The Digital Online Media Literacy Assessment (Domla), Tom Hallaq

Journal of Media Literacy Education

While new technology continues to develop and become increasingly affordable, and students have increased access to digital media, one might wonder if requiring such technology in the classroom is akin to throwing the car keys to a teen-ager who has not completed a driver’s education course. The purpose of this study was to develop a valid and reliable quantitative survey providing accurate data about the digital online media literacy of university-level students in order to better understand how digital online media can and should be used within a teaching/learning environment at a university. This study identifies core constructs of media …

How Presidents Can Become "Hip" By Using High Definition Metaphors Strategic Communication Of Leadership In A Digital Age, Mirela Camelia Stimus

USF Tampa Graduate Theses and Dissertations

The aim of this interdisciplinary research was to see whether American presidents can reach Millennials more effectively in the digital age while publicly advancing the legislative agenda of their administration. The rationale is that presidents need to gain public support to pressure Congress into passing their legislation; while doing that, they can capture the public’s interest in politics and educate civically the most inattentive audience. To accomplish the task, strategic messaging adequate to digital media is necessary. Millennials appear as having modest interest and knowledge of politics despite their intense presence on digital media. On the other hand, they represent …

On The Transactional Ecosystems Of Digital Media, Vincent R. Manzerolle, Allison Wiseman

Communication, Media & Film Publications

This article contributes a framework for understanding the convergence of two ‘transactional ecosystems’ or, put differently, the convergence of two types of currency: money and attention. The former is represented in the push to make commercial transactions ubiquitous and seamless (e.g. as in mobile payment systems), while the latter is represented by theories of the ‘attention economy’ and subsumed in the ‘attention and engagement’ metrics that currently shape the production and distribution of content on digital and mobile platforms. The means of communication and commerce, of payment and attention, are increasingly wedded together in the same device or platform implying …

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

Effects Of Conflict Sensitivity In News Stories And User-Generated Comments, Marta Natalia Lukacovic

Wayne State University Dissertations

The discussion about normative repercussions of conflict sensitive framing of journalistic communication demands empirical evidence. Thus, this study provided experimental examination of effects of peace journalism. Furthermore, this study also explored the effects of conflict sensitive framing of user-generated comments. Widely popular digital media platforms provide countless and growing opportunities for regular citizens to create and share different types of content, including comments, which means user-generated content should be considered in evaluation of present-day media effects. The collected evidence suggests that conflict sensitive framing in both professional and user-generated forms has certain effects on how audience perceives news about wars …

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes …

Improvization And Strategic Risk Taking In Informal Learning With Digital Media Literacy, Renee Hobbs

Renee Hobbs

The city provides a rich array of learning opportunities for young children. However, in many urban schools, often it can be logistically difficult to get young children out of the building. But when elementary children are encouraged to view the city as a classroom and use digital media to explore and represent their neighborhoods, they can be inspired by the unpredictable events of daily life to ask naive, critical and sometimes troubling questions. This paper presents a case study of a teacher in an informal media literacy learning environment who worked with a group of 9-year-olds in Philadelphia. It documents …

American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe

LSU Doctoral Dissertations

This dissertation explores how digital media are changing the rich cultural act of storytelling within Native communities. The norms and routines of the non-Native press often leave consumers with a stereotypical view of American-Indians. The researcher interviewed key Native journalists identified through the Native American Journalists Association. She also observed journalists at a primarily Native newspaper and Native radio station. The study conducted interviews with more than 40 Native journalists around the country to understand how digital media possibly advances the distribution of storytelling within the American-Indian community.

Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel

LSU Doctoral Dissertations

This research builds upon the work of Entman & Rojecki (2001) in examining the ways the most influential movies use racial stereotypes in media frames. The results of this study contribute to the rather limited mass media research and body of knowledge regarding the media content that attracts the largest and most enduring audiences in the new media landscape. As ten of the films that have generated the most revenue, the movies in this sample constitute a genre of movies that are also a prime feature of on-going publishing, cable, internet, digital gaming, DVD, and movie sequel franchises. If, as …

Book Review: Public Journalism 2.0: The Promise And Reality Of A Citizen-Engaged Press, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Digital technology has changed journalism dramatically. Through a collection of research studies, essays, case studies, and interviews, Public Journalism 2.0 takes a detailed look at evolving public journalism and where audience-generated stories fit into that evolution. The editors divide the book into three sections: the history of civic and citizen journalism, current practices, and future possibilities. They conclude with their views of where professionals fit in to a citizen-engaged press.