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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Using Multimedia To Communicate Science Bes 533, Michael Cerbo
Using Multimedia To Communicate Science Bes 533, Michael Cerbo
Library Impact Statements
No abstract provided.
Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell
Your Face Betrays You: A Fantasy Theme Analysis Of Lie To Me, Caroline Campbell
Electronic Theses and Dissertations
Research concerning the consequences of edutainment has revealed that television shows have the capability to influence audience members. As the lines between education and entertainment are becoming increasingly blurred, viewers may not be aware of how watching such shows impacts them. Lie to Me is a popular edutainment television series that educates viewers about the power of micro expressions. Ekman has dedicated a large part of his life to the development of research related to micro expressions. The show’s main character, Cal Lightman, portrayed Paul Ekman’s special talents and knowledge through his ability to detect micro expressions. The first three …
Avatar Self-Identification, Self-Esteem, And Perceived Social Capital In The Real World: A Study Of World Of Warcraft Players And Their Avatars, Melissa Watts
USF Tampa Graduate Theses and Dissertations
This study explored the relationship between people who play massively multiplayer online roleplaying games (MMORPGs) and their avatars, as well as the impact on players’ self-esteem and perceived social capital in the real world. To examine these influences of online video gameplay, this research investigated gamers who play the popular MMORPG, World of Warcraft (WoW). This study employed an online survey made available on Reddit, a widely-used news, entertainment, and social-networking website, in which all the content is user-generated. The research questionnaire was intended to reveal the bond between MMORPG players and their avatars; the study examined how this relationship …
Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson
Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson
Communication Studies
This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala
College of Journalism and Mass Communications: Faculty Publications
We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …