Social and Behavioral Sciences Commons^™

Native Advertising: An International Perspective, Emily Giller

College of Journalism and Mass Communications: Professional Projects

Native advertising is a different approach to advertising that welcomes content-based marketing. According to the Interactive Advertising Bureau (IAB), native advertising is defined as “paid for content that is relevant to the consumer experience, and is integrated into the surrounding content and is not interruptive”. Native advertising is advertising disguised as regular news content. Specific examples of native advertising include: sponsored posts, Search Engine Marketing (SEM), print stories that appear in newspapers or magazines but are promoted by a brand, and promoted posts on social media. The point of native advertising is to straddle the line between advertising and editorial …

Television In Ireland Before Irish Television: 1950s Audiences And British Programming, Edward Brennan

Conference Papers

The first television broadcasts in Ireland were watched in the 1950s. These initial programmes were British. This history of these early viewers, however, has been ignored. A dominant narrative has addressed the history of television in Ireland as the history of the public broadcaster Radio Telefís Éireann (RTÉ). Thus, the history of Irish television often begins in 1961, overlooking Irish people’s experience of the medium in the preceding decade. This paper breaks with traditional historiography by employing life history interviews to explore the uses, rituals and feelings attached to television in the years before RTÉ.

Irish people who watched television …

Television In Ireland: A History From The Mediated Centre, Edward Brennan

Conference Papers

This paper identifies and critiques a dominant narrative in the history of Irish television, which is too often passed off for, or accepted as, the history of television in Ireland. The his- tory of television in Ireland has been written within an institutional framework and depends on the cultural binary of tradition and modernity, ‘old Ireland’ and ‘new Ireland’. This dom- inant narrative fails to interrogate television as a medium. It provides an account of the Irish broadcaster RTÉ rather than an account of the arrival of a new medium. Ironically this nar- rative which hinges on the role of …