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Social and Behavioral Sciences Commons™
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- Advertising (1)
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- Auralacy (1)
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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman
All Theses
LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in …
Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe
Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe
All Theses
This study addresses the influence of a trigger event on mainstream news coverage of injuries in professional football. In 2002, four-time Super Bowl winner and NFL Hall of Famer Mike 'Iron Mike' Webster passed away due to what is known today as Chronic Traumatic Encephalopathy (CTE), a condition that develops in the brain after multiple impacts. It has been confirmed that Webster sustained CTE from his 17-year NFL career, although medical evidence at the time of his death did not exist, and his passing was instead attributed to heart failure. This is an empirical analysis of how the trigger event …
Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan
Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan
All Theses
As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …
Unconventional Means: Technology And Resistance In The Emergence Of Three Forms Of New Media, Caroline Stone
Unconventional Means: Technology And Resistance In The Emergence Of Three Forms Of New Media, Caroline Stone
All Theses
The media change we currently witness, the numbers of newspapers that have recently folded, those that face a similar fate and the degree to which the death of print generally is predicted within and outside of academic circles, all call for more research into shifts in forms of media over time. From the first American colonial newspaper Publick Occurrences in 1690 in Boston, to the first punk rock zine Punk in New York City in 1975, to the emergence of the massively multi-player game World of Warcraft in 2004, understanding the factors which may have led to the emergence of …
Strategic Stories: An Analysis Of The Profile Genre, Amy Jessee
Strategic Stories: An Analysis Of The Profile Genre, Amy Jessee
All Theses
This case study examined the form and function of student profiles published on five university websites. This emergent form of the profile stems from antecedents in journalism, biography, and art, while adapting to a new rhetorical situation: the marketization of university discourse. Through this theoretical framework, universities market their products and services to their consumer, the student, and stories of current students realize and reveal a shift in discursive practices that changes the way we view universities. A genre analysis of 15 profiles demonstrates how their visual patterns and obligatory move structure create a cohesive narrative and two characters. They …
Intergenerational Leadership Communication In The Workplace, Gayle Ruddick
Intergenerational Leadership Communication In The Workplace, Gayle Ruddick
All Theses
For the first time in history there are four generations in the workforce: Traditionalists, Baby Boomers, Generation X, and Generation Y. Generation Y, the emergent working generation, has a vastly different way of communicating, a different perspective on work, and a different set of needs and values than those who dominate the current workforce. When Traditionalists and Baby Boomers retire Generation Y will be placed into professional positions they may not be prepared for. With the current trend of young people frequently changing jobs and feeling unfulfilled by the work they do, Generation Y needs guidance, leadership, and mentoring in …
Web Site Content Management Systems: Selection And Usage At Land-Grant Universities, Deborah Dalhouse
Web Site Content Management Systems: Selection And Usage At Land-Grant Universities, Deborah Dalhouse
All Theses
American land-grant universities generate large amounts of information for their Web sites, which serve a variety of audiences in addition to students, faculty, and staff. Many of these universities are beginning to search for Web site content management systems (CMS) to help organize this information. However, there are hundreds - if not thousands - of systems in this emerging arena, with no clear market leader. This paper provides a snapshot of the experiences of communicators at several universities where content management systems are in use. The purpose is to provide criteria to help Web site managers at universities and other …
Cause-Related Marketing For Breast Cancer:Investigating Tools For Partnerships, Katherine Hunter
Cause-Related Marketing For Breast Cancer:Investigating Tools For Partnerships, Katherine Hunter
All Theses
The thesis outlines cause-related marketing (CRM) campaigns and examines the effectiveness and implications for the organizations involved. CRM campaigns are when corporate entities partner with philanthropies in order to advance the 'cause' for which the philanthropic organization supports. SWOT methodology is used to analyze three cases: a short term success, a long term success, and a 'failure.' From these three cases, best practices and learning points are observed which can be used to develop successful campaigns. Ethical implications such as Yoplait's tactics in the 'Save Lids to Save Lives' campaign are discussed to better understand CRM's repercussions. The conclusion addresses …