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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Internet Memes: Leaflet Propaganda Of The Digital Age, Joshua Troy Nieubuurt
Internet Memes: Leaflet Propaganda Of The Digital Age, Joshua Troy Nieubuurt
English Faculty Publications
Internet memes are one of the latest evolutions of “leaflet” propaganda and an effective tool in the arsenal of digital persuasion. In the past such items were dropped from planes, now they find their way into social media across multiple platforms and their territory is global. Internet memes can be used to target specific groups to help build and solidify tribal bonds. Due to the ease of creation, and their ability to constantly reaffirm axiomatic tribal ideas, they have become an adroit tool allowing for mass influence across international borders. This text explores the link between internet memes and their …
“We Smoked A Gator!”: An Exploration Of College Football Fans’ Instagramming Of Food, Mark A. Slavich, Brendan O'Hallarn, Craig A. Morehead
“We Smoked A Gator!”: An Exploration Of College Football Fans’ Instagramming Of Food, Mark A. Slavich, Brendan O'Hallarn, Craig A. Morehead
Communication & Theatre Arts Faculty Publications
The ritual of tailgating is a staple of college football Saturdays, particularly for fans of teams in the Southeastern Conference (SEC). Fan traditions help infuse pregame gatherings around the stadiums with team spirit, as fans frequently theme their food and drink to represent their chosen team. New social media platforms—particularly photo-sharing platforms such as Instagram—have taken tailgates to the virtual space. Through interviews with participants who partake in the phenomenon, this study sought to ascertain what fans of SEC teams gain from the process of social media participation. Utilizing the critical framework of symbolic interactionism, this exploratory study examines meaning …
Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro
Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro
Communication & Theatre Arts Faculty Publications
The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …