Social and Behavioral Sciences Commons^™

Ladies On The Label: A Meta-Analysis Of Stereotypes In Advertising, Valerie L. Spears

Theses, Dissertations and Capstones

This thesis explores the origins of modern-day racism and sexism by combining a meta-analysis with an in-depth historical examination of the Aunt Jemima and Betty Crocker campaigns. The ten studies used in the meta-analysis were selected and analyzed based on criteria developed from the research question and literature review. The researcher made three major conclusions based on the meta-analysis results: 1) It is not only important that minorities are shown in media images, but how they are shown; 2) stereotypes can sometimes mold viewpoints about the stereotyped member(s) of society; and 3) the consumer psyche provides further evidence that viewing …

0761: Marvin L. Stone Papers, 1924-2000, Marshall University Special Collections

Guides to Manuscript Collections

Personal papers of Marvin L. Stone. Marshall Alumnus, past editor of U.S. News and World Report, Deputy Director of the U.S. Information Agency during the Reagan Administration. He was founding president and chairman of the non-profit International Media Fund (IMF) in Washington, D.C, an organization that promoted free press in Eastern Europe and the Balkans. After the IMF, he spent a year in Europe on a Knight Foundation journalism fellowship, and then retired in 1996[?].

To view materials from this collection that are digitized and available online, search the Marvin L. Stone Collection, 1924-2000 here.