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Social and Behavioral Sciences Commons™
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Articles 1 - 13 of 13
Full-Text Articles in Social and Behavioral Sciences
Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Journal of Global Business Insights
This study explains how small and medium-sized enterprises (SMEs) in the food sector adapted during the pandemic. In-depth, semi-structured, hybrid interviews were conducted with fifteen SME owners in the food sector in Bandung, Indonesia. The study describes five business adaptation strategies using service-dominant logic (S-DL) and structural-functionalism theory: (a) relationship adaptation with suppliers and landlords, (b) employee adaptation, (c) product and sales adaptation, (d) operations adaptation, and (e) promotion adaptation. Findings show a holistic view of actor involvement in the business adaptation process linked to altruism, in which the business and all actors (i.e., suppliers, landlords, customers, employees, government, online …
Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens
Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens
Honors Projects
The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman
Journal of Social, Behavioral, and Health Sciences
Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …
Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan
Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan
Walden Dissertations and Doctoral Studies
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face interviews. Data analysis resulted in 3 emergent themes: (a) marketing strategies …
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr
Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
What You Need To Know About Upcs: Applying Bar Code Technology To Boost Marketing & Cut Costs, Douglas J. Swanson Ed.D Apr
What You Need To Know About Upcs: Applying Bar Code Technology To Boost Marketing & Cut Costs, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr
How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Use Today's Technology To Improve Customer Contact, Douglas J. Swanson Ed.D Apr
Use Today's Technology To Improve Customer Contact, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Guarding Your Company's Intellectual Property Rights: Patents, Trademarks, And Copyright Protection, Douglas J. Swanson Ed.D Apr
Guarding Your Company's Intellectual Property Rights: Patents, Trademarks, And Copyright Protection, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Tricks Of The Trade For Trade Shows (Part 2), Douglas J. Swanson Ed.D Apr
Tricks Of The Trade For Trade Shows (Part 2), Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Tricks Of The Trade For Trade Shows (Part 1), Douglas J. Swanson Ed.D Apr
Tricks Of The Trade For Trade Shows (Part 1), Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.