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Social and Behavioral Sciences Commons

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Marketing

University of South Florida

2017

Price

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Full-Text Articles in Social and Behavioral Sciences

Effect Of Price Reduction And Increased Service Frequency On Public Transport Travel, Inge Brechan Mar 2017

Effect Of Price Reduction And Increased Service Frequency On Public Transport Travel, Inge Brechan

Journal of Public Transportation

A random effects meta-analysis of the results from 15 projects involving price reduction and 9 projects involving increased service frequency showed that both price reduction and increased service frequency generated public transport travels. On average, the increased service frequency projects generated more travels by public transport than the price reduction projects. In the increased service frequency projects the proportion of travels generated by the increased frequency was strongly influenced by the size of the frequency increase. In the price reduction projects, we did not find a significant effect of the size of the price reduction on the proportion of travels …