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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins
Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins
Open Access Theses
This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants’ perceptions of brand equity.
Responsible Microfinance Bundling: Experimental Evidence On Separating Insurance And Credit Offers, Vance J. Larsen
Responsible Microfinance Bundling: Experimental Evidence On Separating Insurance And Credit Offers, Vance J. Larsen
Open Access Theses
In recent years combining multiple financial products into one package in a process known as bundling has become more common among microfinance institutions (MFIs). While bundling can be beneficial to MFIs by cutting costs and providing protection from client default, the implications for MFI customers are less clear. Bundling the products may take advantage of the existing relationship between the financial institution and the client to expand microinsurance access and take-up, but alternatively offering too many products could lead to low client understanding and thus low take-up of the product. We conducted a randomized field experiment to determine if separating …