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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester
Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester
Atlantic Marketing Association Proceedings
No abstract provided.
Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz
Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood Shandiz
Atlantic Marketing Journal
ABSTRACT
This study investigated potential consumer responses to the display of the Christian fish symbol (Ichthus) used in mock advertisements of services high in credence, experience and search attributes. Discussions from earlier research propose consumers may exhibit different reactions to Christian symbolism displayed in the marketplace and that purchase intentions and consumer perceptions of the seller may be influenced by the strength of the consumer’s religious beliefs. This study adds to previous research proposing consumers display different purchase intentions due to differing perceptions of the seller’s credibility, trustworthiness and expertise influenced by the consumers own religious beliefs which is influenced …