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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Library marketing (6)
- Library posters (6)
- Library promotion (6)
- READ (6)
- Library (4)
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- Brochure (2)
- Adopt-a-book (1)
- Advertising (1)
- Attitude (1)
- Cognitive dissonance (1)
- Consonance (1)
- Consumer behavior (1)
- Consumer decision-making (1)
- Consumer decision-making model (1)
- Dissonance (1)
- Fundraising (1)
- Marketing (1)
- Marketing campaign (1)
- Message sequencing (1)
- New product introduction (1)
- Powerpoint (1)
- Publicity (1)
- Retention (1)
- Sign (1)
- Slide design (1)
- Publication Type
Articles 1 - 15 of 15
Full-Text Articles in Social and Behavioral Sciences
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
The Impact Of Message Sequencing In The New Product Introduction Process: Boosting Message Retention And Its Impact On Product Attitude, Bobi Ivanov, Kimberly A. Parker, Jeanetta D. Sims, Chan Yun Yoo
Atlantic Marketing Journal
This study focused on providing a more nuanced understanding of the message retention-attitude (cognition-affect) relationship in new product introductions. Using advertising and publicity as independent and combined promotional tools, this study aims to determine an effective approach to strengthen the retention-attitude relationship as well as the level of new product information retention and, through it, the attitude toward the product. To that end, a two-phase experiment was conducted involving 423 participants. The results revealed that publicity, compared to advertising, in general, was a more effective strategy in boosting retention and that the publicity-publicity sequence strategy was the most effective in …
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.
Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Jennifer Young, Systems Librarian.
Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Rita Spisak, Access Services Librarian.
Book: This Book is Overdue!: How Librarians and Cybrarians Can Save Us All, by Marilyn Johnson. New York: Harper, 2010.
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Eli Arnold, Information Librarian for the Horace W. Sturgis Library.
Book: Hero, by Perry Moore. New York: Hyperion, 2007.
Brochure - It's For Ksyou!, Amy Thompson
Brochure - It's For Ksyou!, Amy Thompson
Library Marketing Materials
Brochure for the "It's for KSYou!" marketing campaign for the Horace W. Sturgis Library.
Sign- It's For Ksyou!, Amy Thompson
Sign- It's For Ksyou!, Amy Thompson
Library Marketing Materials
Sign template for "It's For KSYou!" marketing campaign for Horace W. Sturgis Library.
Sign- Owlspace, Amy Thompson
Sign- Owlspace, Amy Thompson
Library Marketing Materials
Sign for OwlSpace, student study area in the Horace. W. Sturgis Library.
Brochure - Adopt-A-Book Program, Amy Thompson
Brochure - Adopt-A-Book Program, Amy Thompson
Library Marketing Materials
Brochure for the Adopt-A-Book Program at the Horace W. Sturgis Library.
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Library Marketing Materials
READ Poster, featuring KSU mascot Scrappy the Owl.
Book: The Book of North American Owls, by Helen Roney Sattler and Jean Zallinger. New York: Clarion Books, 1995.
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Library Marketing Materials
Kennesaw State University cheerleaders and dance team promote reading. Pictured:
- Sydney Sullivan - dance
- Erin Crissman - cheer
- Jamie Marshall - cheer
- Jessica Stafford - dance
Book: Cheer Skills, by Jen Jones. Mankato, Minn.: Capstone Press, 2011.
Powerpoint Design- It's For Ksyou! Theme, Amy Thompson
Powerpoint Design- It's For Ksyou! Theme, Amy Thompson
Library Marketing Materials
Powerpoint design slide for "It's For KSYou!" marketing campaign for the Horace W. Sturgis Library.
Brochure - Naming Opportunities, Amy Thompson
Brochure - Naming Opportunities, Amy Thompson
Library Marketing Materials
Fundraising brochure and price list for naming opportunities at the Horace W. Sturgis Library.
Sign- Owlspace2, Amy Thompson
Sign- Owlspace2, Amy Thompson
Library Marketing Materials
Sign for OwlSpace2, student study area in the Horace W. Sturgis Library.
Revisiting Cognitive Dissonance Theory:Pre-Decisional Influences And The Relationship To The Consumer Decision-Making Model, Paul J. Costanzo Dr.
Revisiting Cognitive Dissonance Theory:Pre-Decisional Influences And The Relationship To The Consumer Decision-Making Model, Paul J. Costanzo Dr.
Atlantic Marketing Journal
This paper examines pre-decisional dissonance as a motivating factor in consumer decisional-making. A review of the marketing literature found the majority of research studies were limited to post-decisional influences. Several studies including measures of pre-decisional activity linked the construct to post-decision situations. The author provides evidence regarding the popularity and resurgence of research on cognitive dissonance theory and asserts that researchers in the field of consumer behavior may gain a better understanding of consumer decision-making when studying pre-decisional consonance and dissonance as separate entities and independent of post-decisions.