Social and Behavioral Sciences Commons^™

Recruiting For Higher Education: The Roles That Print, Web, And Social Media Play In The Decision Process For Prospective Students, Brandon X. Karcher

Department of Computer Graphics Technology Degree Theses

Recruiting in higher education is a process that has been an evolving process since it first began. The most traditional methods for recruiting have been through print, web, and campus visits. However, with new social media like Facebook, Twitter, and other services, many universities have adopted the new media for recruiting purposes. Social media, coupled with a more technologically adept population of prospective students forces universities and colleges to look at an increasing number of mediums for recruiting. There is a lack of literature that documents the usefulness of the newer social media outlets. This study was designed to determine …

2011 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2011.

Identifying Barriers And Incentives Related To Attending The Performing Arts: An Examination Of First Year College Students, Laura J. Sweet

College of Journalism and Mass Communications: Theses

Young adults entering their first year of academic study beyond high school face seemingly limitless opportunities. For the first time, they’re on their own: deciding everything from when to eat to where to study and what to do in their free time. Campuses are rich with possibilities. From official student organizations and clubs, to impromptu pizza parties and dorm floor trivia contests, daily decisions create the experiences that shape the life to come. On many large campuses, alongside academic buildings are art galleries and performance spaces. Research shows that early exposures to the arts lead to increased engagement during student …

The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …

Crafting A Career Using Cps And Foursight, Morgan E. Milovich

Creativity and Change Leadership Graduate Student Master's Projects

ABSTRACT OF PROJECT

Crafting a Career Using CPS and FourSight

The purpose of my project is to develop a case study of how I will use Creative Problem Solving (CPS) and an attention to my Foursight preferences to grow my existing craft business into a viable career, rather than having it as just a hobby.

By utilizing the CPS Thinking Skills Model and having a greater awareness of my Foursight preferences, I was able to move from a dream to a reality and come out the other end of this project with a fully functioning, profitable business rooted firmly in …

Modeling Multichannel Home Video Demand In The U.S. Motion Picture Industry, Anirban Mukherjee, Vrinda Kadiyali

Research Collection Lee Kong Chian School Of Business

The U.S. motion picture industry has become increasingly reliant on posttheatrical channel profits. Two often-cited drivers of these profits are cross-channel substitution among posttheatrical channels and seasonality in consumer preferences for any movie. The authors use a differentiated products version of the multiplicative competitive interaction model to investigate these two phenomena. They estimate the model using data from 2000 and 2001 on two posttheatrical channels in the U.S. market: purchase and rental home viewing channels. Contrary to expectations based on business press commentary, after controlling for seasonality and movie attributes, the authors find low cross-channel price and availability elasticity for …

Embedded Librarianship And Virtual Environments In Entrepreneurship Information Literacy A Case Study, Kelly Evans, Hal Kirkwood

Kelly Evans

No abstract provided.

2011 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2011.

Public Perception Study 2011: Mental Illness, Drug And Alcohol Abuse, Oscar T. Mcknight

Oscar T McKnight Ph.D.

This study examined the public perception of mental illness, drug and alcohol abuse. Field-interviews with participants occurred "on the street" with no difficulty. Participants offered ten general recommendations to professionals developing programs for mental illness, drug or alcohol abuse. The public stressed the professional responsibilities of physicians, pharmacists, counselors and teachers to prevent drug abuse.

Identifying Social Influence In Networks Using Randomized Experiments, Sinan Aral, Dylan Walker

Business Faculty Articles and Research

The recent availability of massive amounts of networked data generated by email, instant messaging, mobile phone communications, micro blogs, and online social networks is enabling studies of population-level human interaction on scales orders of magnitude greater than what was previously possible.1'2 One important goal of applying statistical inference techniques to large networked datasets is to understand how behavioral contagions spread in human social networks. More precisely, understanding how people influence or are influenced by their peers can help us understand the ebb and flow of market trends, product adoption and diffusion, the spread of health behaviors such as smoking and …

Growing In Asia: P&G Turns To Market Research, Singapore Management University

Perspectives@SMU

“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational.

2011 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2011.

Have You Restructured For Global Success?, Nirmalya Kumar, Phanish Puranam

Research Collection Lee Kong Chian School Of Business

The organizational structures of many multinational corporations are inadequate to the task of capitalizing on opportunities in emerging markets. Locating customer-facing processes in each country-and even using transnational structures that exploit location-specific advantages-just doesn't cut it anymore. So argue Kumar and Puranam, of London Business School. The authors show how the growth of China and India as lead markets and as talent pools, coupled with advances in technology, enable companies to optimize their organizations by segmenting R&D both vertically and horizontally, thereby creating T-shaped structures.The greatest challenge of the T-shaped structure is managing integration across countries. The solution is to …

Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.

2011 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2011.

Analysis Of Chinese Dry Bulk Ship Operators' Operation Mode And Strageties Basis On Voyage Estimation, Jinlong Ke

World Maritime University Dissertations

No abstract provided.

Research On The Volume Forecasting And Economic Benefit Analysis Of Developing Inland Water Container Transport In Ningbo Section Of Hang Yong Canal, Di Wu

World Maritime University Dissertations

No abstract provided.

Analysis On Jingtang Container Terminal Port Competition Strategy, Xiaojiao Du

World Maritime University Dissertations

No abstract provided.

The Research On Ship Financing Lease Mode And Risk Prevention, Yang Liu

World Maritime University Dissertations

No abstract provided.

Market Structure Of Port Clusters And Analysis On The Number Of Effective Competitors, Ruoqi Qian

World Maritime University Dissertations

No abstract provided.

Study On Strategy For Developing Shanghai Cruise Home Port, Xiaoyu Chen

World Maritime University Dissertations

No abstract provided.

Economic Analysis On The Sustainability Of Slow Steaming In Liner Shipping, Zhou Dong

World Maritime University Dissertations

No abstract provided.

Optimum Vessel Size (New Maersk 18,000 Teu Vessels) And Operations In The Malacca Straits, Knoll David Brian

World Maritime University Dissertations

No abstract provided.

Research On The Impact Of Container Freight Derivatives On Shipping, Zhenle Shen

World Maritime University Dissertations

No abstract provided.

Research On The Fluctuation And Forecasting Of International Dry Bulk Shipping Market Cycle Based On Rocet, Qianmo Zhang

World Maritime University Dissertations

No abstract provided.

Marketing Model Of Freight Forwarding Basing On Information Technology, Yang Li

World Maritime University Dissertations

No abstract provided.

Analysis On Situation And Competitive Of The Shipping Market In China, Yutian Ding

World Maritime University Dissertations

No abstract provided.

Strategy Analysis Of Shanghai Changfu Shipping Co., Ltd, Jun Wang

World Maritime University Dissertations

No abstract provided.

The Strategy Of Yingkou Port Development Under The Competition And Cooperation Among Three Major Ports In Liaoning Province, Yangzi Dong

World Maritime University Dissertations

No abstract provided.

The Research On Competitiveness Of The Shipping Sectors In Pudong Shipping Cluster Of Shanghai International Shipping Center, Yuan Feng

World Maritime University Dissertations

No abstract provided.