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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Evaluating Online Health Information: Beyond Readability Formulas, Gondy Leroy, Stephen Helmreich, James Cowie, Trudi Miller '08, Wei Zheng '08
Evaluating Online Health Information: Beyond Readability Formulas, Gondy Leroy, Stephen Helmreich, James Cowie, Trudi Miller '08, Wei Zheng '08
CGU Faculty Publications and Research
Although understanding health information is important, the texts provided are often difficult to understand. There are formulas to measure readability levels, but there is little understanding of how linguistic structures contribute to these difficulties. We are developing a toolkit of linguistic metrics that are validated with representative users and can be measured automatically. In this study, we provide an overview of our corpus and how readability differs by topic and source. We compare two documents for three groups of linguistic metrics. We report on a user study evaluating one of the differentiating metrics: the percentage of function words in a …
Chapter Xii: A Comparison And Scenario Analysis Of Leading Data Mining Software, John Wang, Xiaohua Hu, Kimberly Hollister, Dan Zhu
Chapter Xii: A Comparison And Scenario Analysis Of Leading Data Mining Software, John Wang, Xiaohua Hu, Kimberly Hollister, Dan Zhu
Department of Information Management and Business Analytics Faculty Scholarship and Creative Works
Finding the right software is often hindered by different criteria as well as by technology changes. We performed an analytic hierarchy process (AHP) analysis using Expert Choice to determine which data mining package was best suitable for us. Deliberating a dozen alternatives and objectives led us to a series of pair-wise comparisons. When further synthesizing the results, Expert Choice helped us provide a clear rationale for the decision. The issue is that data mining technology is changing very rapidly. Our article focused only on the major suppliers typically available in the market place. The method and the process that we …
Benefiting From Customer And Competitor Knowledge: A Market-Based Approach To Organisational Learning, Siu Loon Hoe
Benefiting From Customer And Competitor Knowledge: A Market-Based Approach To Organisational Learning, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
PurposeThe purpose of this paper is to review the organizational learning, market orientation and learning orientation concepts, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market‐based approach to organizational learning.Design/methodology/approachThe extant organizational learning and market orientation literature was reviewed, and the salient points on how adopting a market‐based approach to organizational learning promotes competitive advantage are discussed.FindingsOrganizational behavior scholars have devoted a lot attention on the factors and conditions affecting organizational learning. The end outcome, of course, is to improve organizational performance. Marketing scholars, on the other, focused on the effect of market …
Perceptions Becoming Reality: Bridging The Market Knowledge Gap, Siu Loon Hoe
Perceptions Becoming Reality: Bridging The Market Knowledge Gap, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
PurposeOrganizations constantly strive to learn about new market trends and ideas to stay ahead of the game. However, with an increased demand of market knowledge, how does the organization motivate employees to constantly acquire and disseminate market knowledge? The purpose of this paper is to highlight the perceived importance of market knowledge in promoting continuous employee acquisition and dissemination of customer and competitor knowledge.Design/methodology/approachThe perceived importance of market knowledge concept is highlighted and discussed.FindingsThe paper offers a view on how management could address the increased demand for market knowledge and how the development and learning team could provide further support …
The Impact Of Directionality In Predications On Text Mining, Gondy Leroy, Marcelo Fiszman, Thomas C. Rindflesch
The Impact Of Directionality In Predications On Text Mining, Gondy Leroy, Marcelo Fiszman, Thomas C. Rindflesch
CGU Faculty Publications and Research
The number of publications in biomedicine is increasing enormously each year. To help researchers digest the information in these documents, text mining tools are being developed that present co-occurrence relations between concepts. Statistical measures are used to mine interesting subsets of relations. We demonstrate how directionality of these relations affects interestingness. Support and confidence, simple data mining statistics, are used as proxies for interestingness metrics. We first built a test bed of 126,404 directional relations extracted from biomedical abstracts, which we represent as graphs containing a central starting concept and 2 rings of associated relations. We manipulated directionality in four …
Lean Supply Chains, Jit And Cellular Manufacturing – The Human Side, I. Alony, M. Jones
Lean Supply Chains, Jit And Cellular Manufacturing – The Human Side, I. Alony, M. Jones
Faculty of Commerce - Papers (Archive)
Lean manufacturing has been widely adopted by many production companies. Apart from the operational difficulty associated with conversion from a traditional, functional based operation, adoption of Lean manufacturing involves significant organizational transformations. It requires formation of work teams, comprised of multi-skilled workers. The work teams are preferably self directed and need to continuously improve performance and production processes. Such changes can be challenging for organizations. This paper reviews studies of human related and organizational factors in the context of Lean manufacturing, and identifies gaps in research in this area. The paper presents the principles of lean manufacturing, the organizational shifts …
A Winning Solution For Youtube And Utube? Corresponding Trademarks And Domain Name Sharing, Jacqueline D. Lipton
A Winning Solution For Youtube And Utube? Corresponding Trademarks And Domain Name Sharing, Jacqueline D. Lipton
Articles
In June of 2007, the United States District Court for the Northern District of Ohio ruled on a motion to dismiss various claims against the Youtube video-sharing service. The claimant was Universal Tube and Rollform Equipment Corp ("Universal"), a manufacturer of pipes and tubing products. Since 1996, Universal has used the domain name utube.com - phonetically the same as Youtube's domain name, youtube.com. Youtube.com was registered in 2005 and gained almost-immediate popularity as a video-sharing website. As a result, Universal experienced excessive web traffic by Internet users looking for youtube.com and mistakenly typing utube.com into their web browsers. Universal's servers …