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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

K-12 Teacher Perceptions Regarding Hispanic Family Educational Beliefs And Language And Literacy Practices, Marisa Lee Dec 2010

K-12 Teacher Perceptions Regarding Hispanic Family Educational Beliefs And Language And Literacy Practices, Marisa Lee

Theses and Dissertations

Abundant research exists examining what occurs in Hispanic homes regarding educational beliefs and literacy and language practices before and after children enter the school system. What is not known is whether or not teachers are aware of these practices and beliefs. The research questions of this study focus first on what perceptions K-12 teachers have about Hispanic educational beliefs and practices, and second, on determining if those perceptions correlate with teacher training in English as a second language (ESL). To answer these questions, a questionnaire was written based on an extensive review of literature regarding three aspects: Hispanic educational beliefs, …


Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Theme-Based Bridge Courses: A Gateway To Linguistic Proficiency, Heather W. Allen, Stacey Katz Bourns Nov 2010

Theme-Based Bridge Courses: A Gateway To Linguistic Proficiency, Heather W. Allen, Stacey Katz Bourns

Heather Willis Allen

Based on the 2007 MLA report’s call for more integrative approaches to L2 language/literature courses, we present the curricula of two theme-based French bridge courses. These courses simultaneously develop students' advanced language proficiency and explore literary, cultural, and sociolinguistic themes through an analysis of various textual genres and linguistic registers.


Escenario Lingüístico Multilingüe: Una Evidencia De Vitalidad Etnolingüística, Maria Eugenia De Luna Villalón May 2010

Escenario Lingüístico Multilingüe: Una Evidencia De Vitalidad Etnolingüística, Maria Eugenia De Luna Villalón

Maria Eugenia De Luna Villalón

No abstract provided.


Beyond The Four Skills: Structuring Classroom Foreign Language Instruction With A Literacy-Based Approach, Heather W. Allen Apr 2010

Beyond The Four Skills: Structuring Classroom Foreign Language Instruction With A Literacy-Based Approach, Heather W. Allen

Heather Willis Allen

A video of this presentation is available via the Emory Language Center's iTunesU page and can be accessed via iTunesU or at: http://deimos3.apple.com/WebObjects/Core.woa/Browse/emory-public.2724289000.02724289011


Exploring The Feasibility Of A Pedagogy Of Multiliteracies In Introductory Foreign Language Courses, Heather W. Allen, Kate Paesani Dec 2009

Exploring The Feasibility Of A Pedagogy Of Multiliteracies In Introductory Foreign Language Courses, Heather W. Allen, Kate Paesani

Heather Willis Allen

The 2007 MLA Report calls for large-scale reform in university foreign language (FL) departments to integrate the study of language, literature, and culture and move beyond the the language-content dichotomy that has characterized the undergraduate curriculum for decades. This article explores the implications of these recommendations for introductory FL courses, arguing in favor of a pedagogy of multiliteracies (New London Group, 1996; Kern, 2000) as one pathway toward curricular reform. The adoption of a multiliteracies framework in response to calls for curricular change is not entirely novel, yet most scholarship to date has focused on the need for more explicit …