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Greening The Market: The Development And Effect Of Environmental Terms On Consumer Perception Of Products, Jae Parker Heiner

Theses and Dissertations

History, discourse analysis, and corpus linguistics show the green movement (humankind's response to issues affecting the environment) to have proliferated both ecological ideologies and the linguistic tools to discuss them, (R. J. Alexander, 2002; Bang, Døør, Steffensen, & Nash, 2007; Carvalho, 2007; Mahlberg, 2007; Wang, 2009) showing the development of green or environmental language in the lexicon. The topic has also left its mark on the market, and green market research has shown effects of messages on perceptions of green brands (Phau & Ong, 2007) and profiles of m (J. A. Roberts, 1996). However , surprisingly little research has been …