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Towards A Typographical Linguistics: The Semantics-Pragmatics Of Typographic Emphasis In Discourse, Jefferson Maia

Theses and Dissertations

The standard view of the effects of typographic emphasis in English is that type styles (e.g., capitals, italics) enhance memory for emphasized information to the detriment of reading speed and without contributing semantically or pragmatically meaningful information to the text. Fewer emphasis studies that have concerned themselves with reference questions offer off-line evidence that typography interacts with linguistic variables and, more specifically, that it adds a modulatory or a contrastive layer of meaning to the interpretation of referential expressions. No study to date has investigated, however, whether typographic emphasis can bring a referent into discourse focus and consequently affect the …