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Social and Behavioral Sciences Commons

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Linguistics

University of South Carolina

Theses and Dissertations

Aegyo

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Full-Text Articles in Social and Behavioral Sciences

Oppa-Ng Gamsahamnita-Ng~~~: The Phonetics Of Nasal Cuteness In Korean Aegyo, Drew Michael Crosby Apr 2023

Oppa-Ng Gamsahamnita-Ng~~~: The Phonetics Of Nasal Cuteness In Korean Aegyo, Drew Michael Crosby

Theses and Dissertations

The term aegyo is often defined as a form of performative cuteness comprising a range of linguistic and non-linguistic behaviors (K. Moon, 2013; Puzar & Hong, 2018). Previous anthropological, discursive, and linguistic investigations (K. Moon, 2013; Puzar & Hong, 2018; H. Jang, 2021) identify it as a gendered practice associated with “modern and trendy young women in Korean mainstream culture” (K. Moon, 2017, p. 42), often used for requesting favors, maintaining social harmony, and gaining economic advancement (Manietta 2015; Puzar & Hong 2018). K. Moon (2013) asserts that the features that most prominently index aegyo are: rising-falling intonation (LHL%), the …