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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Quechua Texts Of Perception, Janis B. Nuckolls
Quechua Texts Of Perception, Janis B. Nuckolls
Faculty Publications
Recent work by anthropologists, folklorists, and semioticians has made significant strides in our understanding of the dynamics and poetics of spoken utterances. Such work has been motivated, generally, by the goal of understanding verbal expression in terms of its own unique structures and expressive modalities. The following paper will contribute to this line of inquiry. It offers an analysis of a form of expression, sound symbolism, that is widely used by people whose languages have not been written down. The main advantage of this analysis is that it rescues sound symbolism from the irrational abyss into which it has often …
The Psychological Relevance Of Phonological Generalizations In Spanish: An Experiment, David Eddington
The Psychological Relevance Of Phonological Generalizations In Spanish: An Experiment, David Eddington
Faculty Publications
A psycholinguistic experiment aids in determining if the phonological generalizations which appear in the literature on Spanish phonology are psychologically significant for Spanish speakers. The experiment focuses on whether common phonological alternations play a role in native speakers' perceptions of whether two words share a morpheme. The results indicate that they are a significant factor in speakers' perceptions of morphemic relatedness. Therefore, these findings provide some evidence that these phonological generalizations are psychologically valid, and not merely descriptive in nature.
Structural Ambiguities And Written Advertisements: An Inventory Of Tools For More Resourceful Advertisements In English, Dallin D. Oaks
Structural Ambiguities And Written Advertisements: An Inventory Of Tools For More Resourceful Advertisements In English, Dallin D. Oaks
Faculty Publications
Competent writers usually avoid ambiguity, but there are some types of writing tasks such as advertising in which a writer might actually want to create ambiguous wordplays. Among the most interesting of the wordplays are those which involve structural ambiguities. In the natural course of brainstorming, advertisers will occasionally generate structural ambiguities, but a more conscious understanding of the structure of a language could make the generation of such ambiguities easier. The English language contains some characteristics and patterns which contribute significantly toward creating structural ambiguities. And if ad writers know where to focus their attention, structurally ambiguous wordplays can …