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Social and Behavioral Sciences Commons

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Articles 1 - 7 of 7

Full-Text Articles in Social and Behavioral Sciences

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza Jun 2020

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …


Public Relations Of Cal Poly Avocado Rootstock Trial, Angel Daniel Carrillo Jun 2020

Public Relations Of Cal Poly Avocado Rootstock Trial, Angel Daniel Carrillo

Agricultural Education and Communication

Avocados have been one of California’s specialty crops for quite some time now. The industry has been motivating growers to implement the best management practices to ensure stable and increased production as much as they possibly can. California is the leading state in the country for avocado production. In 2019, California alone produced 109 tons of avocados (US Department of Agriculture, 2020). Unfortunately, root rot has made it a challenge to do so.

Root rot is a disease derived from the Phytophthora cinnamomi pathogen. This is an issue for avocado production worldwide. In efforts to find a method of decreasing …


Malene Wines: The Beginning Of A Brand, Tyler Menane Mar 2018

Malene Wines: The Beginning Of A Brand, Tyler Menane

Agricultural Education and Communication

Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.

Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production …


Working Bodies: A Photo Essay On Tulare County Citrus Workers, Isamar Hernandez-Ramos Jun 2017

Working Bodies: A Photo Essay On Tulare County Citrus Workers, Isamar Hernandez-Ramos

Agricultural Education and Communication

Many a times, when people think about their food, they think about origins. Where did it come from? Was it hygienic? Were the animals treated humanely? They seldom include the workers in their thought process, though the workers of the Ag industry provide what is arguably a vital part of the Ag industry. They do back-breaking labor in often lethal conditions for little pay (NFWM). The families of these workers often suffer economically, physically, and emotionally. In Tulare County, one of the top Agricultural counties in the country, the agricultural worker is often below the poverty line (Taylor, 2015). They …


Development Of A Public Education Website: Building Bridges Over Water, Angelina Mckee Jul 2014

Development Of A Public Education Website: Building Bridges Over Water, Angelina Mckee

Agricultural Education and Communication

Website created by Angelina McKee to educate the public about water resource issues. Water is the basic unit of life, water resources are the basis for what societies and ecosystems are founded upon. Water shortages and droughts are more prevalent in our ever-changing world. It is no shock that there are discrepancies between various stockholders on either sides of the dry riverbed. This senior project resulted in the development of a website that addresses global water resources, water use in California, water conservation, and water allocation. The website informs the public on water resources and related issues and will hopefully …


An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald May 2013

An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald

Agricultural Education and Communication

The purpose of this project was to create a video designed to educate the public about chicken egg storage and refrigeration. The information in the video was based on a research experiment performed by the author, which was designed to measure the chronological decline of internal egg quality over a ten-week period. By creating an educational video about the longevity of chicken eggs, it is hoped that consumers will learn to keep their eggs past their sell-by dates. This project includes an educational video as well as an outline for a research project.


California State 4-H Interview Contest And Manual, Kelly M. Bishop Mar 2012

California State 4-H Interview Contest And Manual, Kelly M. Bishop

Agricultural Education and Communication

The identified problem for this project is a lack of information and practice for youth to feel confident in effectively presenting themselves in interview settings. The purpose of this project is to provide youth information on how to prepare for an interview and how to put these necessary life skills into practice. It also provides a contest where the skills can be practiced and refined. The manual created in this project is the vessel for the needed information and provides the necessary guidelines and materials for continuing this contest at various levels.

This project included a base evaluation contest in …