Social and Behavioral Sciences Commons^™

'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green

Faculty of Health and Behavioural Sciences - Papers (Archive)

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …

Transformational Leadership, Workplace Engagement And The Mediating Influence Of Meaningful Work: Building A Conceptual Framework, Mohammed Ghadi, Mario Fernando, Peter Caputi

Faculty of Health and Behavioural Sciences - Papers (Archive)

The purpose of this paper is to examine the nature of the relationship betweentransformational leadership, meaningful work and workplace engagement. Although there isconsensus that better engaged employees help organizations to perform better, industry reportsindicate that only one fifth of employees are engaged in their work. While there is some evidence inthe literature to suggest a link between transformational leadership factors such as idealizedinfluence, inspirational motivation, intellectual stimulation and individualized consideration, and thecomponents of workplace engagement such as vigor, dedication and absorption, little is known aboutthe nature of this relationship. This paper proposes a conceptual framework supporting an indirectrelationship between transformational …

Building On Our Strengths: A Framework To Reduce Racial Discrimination And Promote Diversity In Victoria, Y Paradies, L Chandrakumar, Natascha Klocker, M Frere, K Webster, G Berman, Peter Mclean

Faculty of Science - Papers (Archive)

Building on our strengths: a framework to reduce race-based discrimination and support diversity in Victoria has been developed through a partnership between the Victorian Health Promotion Foundation (VicHealth), the Victorian Equal Opportunity and Human Rights Commission, the McCaughey Centre: VicHealth Centre for the Promotion of Mental Health and Community Wellbeing and the Onemda VicHealth Koori Health Unit. The McCaughey Centre and Onemda are both in the School of Population Health at the University of Melbourne.

Drawing on the best available evidence in Australia and internationally, this report outlines themes, strategies and priority settings for the development and implementation of activity …

Carbon Nanotubes: Enhancing The Polymer Building Blocks For Intelligent Materials, Marc In Het Panhuis

Faculty of Science - Papers (Archive)

Electroactive polymers can be engineered at the molecular level to recognise external stimuli, they are conductive and they are capable of localised processing. These are properties which make them ideal building blocks for intelligent materials. This article investigates the suitability of carbon nanotubes of enhancing (polymer) building blocks for intelligent materials.