Social and Behavioral Sciences Commons^™

Generation Z'S Perceptions Of Sustainability In The Apparel And Textile Industry, Ashlee Andress

Apparel Merchandising and Product Development Undergraduate Honors Theses

Fast fashion is poorly constructed clothing through wasteful production methods to meet the rapid demand of fads and trends. Consumers are the driving force behind what is sold and not sold. If there is a demand for fast fashion, those types of clothing and textiles will be produced. If consumers made a point to only buy sustainably made and ethically produced clothing, companies would pivot to meet those demands. Currently, fast fashion is prevalent rather than sustainable apparel, which means that consumers either do not care about their impact on the environment, or they are unaware of the production methodologies …