Social and Behavioral Sciences Commons^™

Assessing The Impact Of Traditional And Digital Marketing Practices On Library Services And Resources In University Libraries, Naimat Ullah Shah Dr., Salman Bin Naeem Dr, Rubina Bhatti Prof

Library Philosophy and Practice (e-journal)

Purpose / Aim of the study: Primarily, this research study aimed to identify how digital and traditional marketing methods create awareness among their users to utilize library services and resources better. To know about library staff's role towards marketing practices and techniques in digital and traditional ways in university libraries.

Research Design: This study is based on a quantitative research method, and a cross-sectional survey research approach is used for data collection. Data was collected through a validated questionnaire with the help of an online survey tool (Google Forms). Questionnaires were distributed through personal emails, WhatsApp messages, and the link …

Leveraging User Experience Expertise For Engaging And Sustainable Social Media, Jon Jeffryes, Kiersten Quilliams, Cara Medvendenko, Katie Alphenaar

Conference Proceedings

This presentation discusses an evolution of our staffing model that revived our library’s Twitter account, beginning with creating a sustainable workflow to allow for more engaging content by leveraging the expertise and creativity of front line user experience staff. We’ll discuss the entire evolution from having a single librarian generating content to this team-based approach, discuss missteps, and share the positive outcomes. Lastly, we’ll discuss meaningful assessment to ensure the identifying and transmitting of key messages frequently and effectively, and sustainable expansion into new social media platforms.

Relieving Library Anxiety: The Application Of Relationship Marketing To Libraries, Cynthia Schmidt, Joshua Waltman

Faculty Publications and Presentations

Library marketing has traditionally been transactionally focused. Our library has chosen to embrace a relationship marketing (RM) approach by focusing on long-term relationships rather than isolated interactions. With the prevalence of library anxiety, there is a need to look outside of library literature for best practices. While libraries and businesses define success differently, the approaches used to achieve success can be based on the same theoretical framework. RM has been documented to positively impact a business’ profits, and libraries can potentially adapt these approaches to achieve organizational goals. Our library has implemented this approach in four areas of focus: customer …

Relieving Library Anxiety: The Application Of Relationship Marketing To Libraries, Cynthia Schmidt, Joshua Waltman

Cynthia M. Schmidt

Marketing Of Information Products And Services Through Library Websites: An Analytical Study Of Indian Central University Library, Abdul Baquee Research Scholar, R Sevukan Associate Professor

Library Philosophy and Practice (e-journal)

This paper examines the present status of Indian Central University Library websites especially pertaining to marketing of library and information products and services. The purpose of this study is to assess the libraries’ efforts in marketing of library products and services through their websites.

In this study library websites were analyzed and evaluated using a checklist prepared with the help several studies. A total of 48 central university library websites were examined during 15th March 2019 to 10th April 2019. The Websites were observed multiple times to insure the outputs.

The study bore it out that the websites are not …

Ask A Catbrarian: Marketing Library Services Using A Cat, Teagan Eastman, Jennifer Saulnier, Kati Richardson

Library Faculty & Staff Publications

This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library anxiety. The authors describe how the idea of a cat mascot emerged, how librarians determined campaign objectives, and the process they undertook for developing videos, social media posts, events and displays for the campaign. This article also describes how the campaign was able to build a sense of community not only among the large university library system but …

Library Reader Issue 21: Introducing Dune: Digitalune, Elizabeth Dyer

The Library Reader

Library resource awareness poster introducing the concept of institutional repositories and, specifically, UNE's new online repository, DUNE: DigitalUNE.

Library Reader Issue 20: Maine Arts At Une, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering art and art exhibits at UNE's libraries, campuses, in the local area, and online.

Library Reader Issue 19: Open Access, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering open access publishing and the evaluation of open access journals, along with staff pick Open Access.

Library Reader Issue 18: Une Authors, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering current UNE authors, the Journal of Visualized Experiments, the Interprofessional Library Lunch 'n Learn event "Evidence-Based Practice and the Library", and staff pick Downton Abbey.

Library Reader Issue 17: What's On Reserve?, Elizabeth Dyer

The Library Reader

Library resource awareness poster describing reserve materials and highlighting new library furniture, along with staff pick The Art Of Fielding.

Library Reader Issue 16: Welcome Students!, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering library resources and services, including research help, study space, computers, extended hours, reserve materials, interlibrary loan, and an open house welcome event, along with staff pick 11/22/63.

Library Reader Issue 15: New Products And Services, Elizabeth Dyer

The Library Reader

Library resource awareness poster highlighting new resources, video databases, and the process of patron-driven acquisition (PDA).

Library Reader Issue 14: On The Career Path, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering employer research and staff pick She's Not There.

Library Reader Issue 13: Getting The Most Out Of Google, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering Google search tips and staff pick War.

Library Reader Issue 12: Ride The Current, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering current events databases, newspaper subscriptions, downloadable e- and audiobooks, and staff pick Wuthering Heights.

Library Reader Issue 10: Growing To Meet Your Information Needs, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering new and expanded library resources and staff pick A Secret Gift: How One Man’s Kindness--and a Trove of Letters--Revealed the Hidden History of the Great Depression.

Library Reader Issue 06: Your 24/7 Connection, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering online library resources, board exam review materials, and staff pick Abundance: A novel of Marie Antoinette.

Library Reader Issue 05: You Can Always Get What You Want, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering interlibrary loan and staff pick The Brief Wondrous Life of Oscar Wao.

Library Reader Issue 08: What's Your Style?, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering writing style guides and staff pick The Girl With The Dragon Tattoo.

Library Reader Issue 07: What's New In The Library?, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering expansion of library hours to 24/5, addition of study spaces, and website updates, along with staff pick True Food: Eight Simple Steps to a Healthier You.

.

Library Reader Issue 03: Hot Topics, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering databases and resources which introduce research topics, introducing a downloadable audiobook service, and welcoming UNE's new College of Pharmacy.

Library Reader Issue 02: Source Of Clarification, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering the difference between primary, secondary, and tertiary sources, along with UNE Library resources which carry each.

Library Reader Issue 04: The Ebook Edge, Elizabeth Dyer

The Library Reader

Library resource awareness poster covering electronic books, Kill A Wat energy meters, and Staff Pick Rome.

Reaching High And Far To Improve The Value Of The Library's Website, Alexandra Gomes, Elizabeth Palena Hall

Himmelfarb Library Faculty Posters and Presentations

To improve the library's website, Himmelfarb Health Sciences Library set out to accomplish a complete website re-design. This poster presentation displays the process, challenges, and the final outcome of the new library website.