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Law Library Blog (January 2021): Legal Beagle's Blog Archive, Roger Williams University School Of Law

Law Library Newsletters/Blog

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Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …

Privacy And The Information Age: A Longitudinal View, Charles E. Downing

Journal of International Technology and Information Management

As information systems and data storage capacity become increasingly sophisticated, an important ethical question for organizations is “What can/will/should be done with the personal information that has been and can be collected?” Individuals’ privacy is certainly important, but so is less costly and more targeted business processes. As this conflict intensifies, consumers, managers and policy makers are left wondering: What privacy principles are important to guide organizations in self-regulation? For example, do consumers view the five rights originally stated in the European Data Protection Directive as important? Comprehensive? Is there a product discount point where consumers would forsake these principles? …

Zach's News, Georgia Southern University, Zach S. Henderson Library

University Libraries News Online (2008-2023)

• Database trial and evaluation: Reference USA Consumer Lifestyles

Digital Prosumption And Alienation, Edward Comor

FIMS Publications

Since the hybrid producer-consumer – the prosumer – was conceptualized three decades ago, prosumption has been embraced by both mainstream and progressive analysts. With digital technologies enabling more people to engage in an array of online prosumption activities, one shared claim is particularly striking: the empowering and humanizing implications of prosumption will mark the end of human alienation. In this paper, I assess this extraordinary prediction by, first, establishing that the core of Marx’s conceptualization of alienation is capital’s dominance over human relations, compelling people to become mere tools of the production process. Second, I assess both general and specific …

Zach's News, Georgia Southern University, Zach S. Henderson Library

University Libraries News Online (2008-2023)

• GA Hot Doc: ConsumerEd.com available in GALILEO