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Social and Behavioral Sciences Commons™

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Library and Information Science

Selected Works

Electronic resource

Articles 1 - 15 of 15

Full-Text Articles in Social and Behavioral Sciences

Trials Workflow Using Iii Erm, Marie Kennedy Mar 2013

Trials Workflow Using Iii Erm, Marie Kennedy

Marie R. Kennedy

No abstract provided.

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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual, Marie Kennedy, Cheryl Laguardia Feb 2013

Marketing Your Library's Electronic Resources: A How-To-Do-It Manual, Marie Kennedy, Cheryl Laguardia

Marie R. Kennedy

It’s often hard to juggle promoting a library’s e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes:
  • Four complete programs from both public and academic libraries
  • A step-by-step organization guide, with a variety of …

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Best Tips & Practices For Marketing Econtent @Yourlibrary: A Librarian Guide, Marie Kennedy Dec 2012

Best Tips & Practices For Marketing Econtent @Yourlibrary: A Librarian Guide, Marie Kennedy

Marie R. Kennedy

No abstract provided.

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Erm Implementation At Loyola Marymount University, Meghan Weeks, Marie Kennedy Dec 2010

Erm Implementation At Loyola Marymount University, Meghan Weeks, Marie Kennedy

Marie R. Kennedy

No abstract provided.

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Collaborative Marketing For Electronic Resources, Marie Kennedy Dec 2010

Collaborative Marketing For Electronic Resources, Marie Kennedy

Marie R. Kennedy

Connecting patrons to appropriate resources is a concern for libraries as more collections are removed from traditional shelves and placed in virtual spaces. The traditional marketing techniques of placing a new-books shelf near the front door or the positioning of ready reference volumes in a study area of a library does not apply to the electronic resource world because there are no physical volumes to view. It is vital to understand library efficacy in marketing electronic resources in order to connect a patron with the appropriate resource. Based on two recent analyses of articles published by libraries about their marketing …

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Collaborative Marketing For Electronic Resources, Marie Kennedy Dec 2010

Collaborative Marketing For Electronic Resources, Marie Kennedy

Marie R. Kennedy

Abstract: Purpose. The project outlined in this article is designed to answer the question, “Is a collaborative model of benchmarking the marketing of electronic resources feasible?”
Design. The project is designed as a national working group of around 100 college and university libraries all moving together through the process of a typical marketing cycle, running a brief marketing campaign, and reporting findings. All participating institutions will perform these steps as the same time, beginning in October 2011 and completing the project at the end of February 2012.
Findings. Based on the data gathered as the result of the project we …

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Cycling Through: Paths Libraries Take To Marketing Electronic Resources, Marie Kennedy Dec 2009

Cycling Through: Paths Libraries Take To Marketing Electronic Resources, Marie Kennedy

Marie R. Kennedy

No abstract provided.

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What Are We Really Doing To Market Electronic Resources?, Marie Kennedy Dec 2009

What Are We Really Doing To Market Electronic Resources?, Marie Kennedy

Marie R. Kennedy

No abstract provided.

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E-Resource Staffing In Academic Health Sciences Libraries, Marie Kennedy, Tobeylynn Birch Dec 2008

E-Resource Staffing In Academic Health Sciences Libraries, Marie Kennedy, Tobeylynn Birch

Marie R. Kennedy

No abstract provided.

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Making Use Of Usage Statistics: A Case Study Of Electronic Journal Statistics Analysis, Adam Hudson, Marie Kennedy, Patricia Pedroza Dec 2007

Making Use Of Usage Statistics: A Case Study Of Electronic Journal Statistics Analysis, Adam Hudson, Marie Kennedy, Patricia Pedroza

Marie R. Kennedy

No abstract provided.

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The Impact Of Locally Developed Electronic Resource Management Systems, Marie Kennedy Dec 2007

The Impact Of Locally Developed Electronic Resource Management Systems, Marie Kennedy

Marie R. Kennedy

As libraries dramatically increased their numbers of licensed electronic resources in the 1990s, such as online journals and databases, they realized the need for a record-keeping system that would help manage the details of acquiring and maintaining them. Since no off-the-shelf product existed, some libraries developed their own tools to manage electronic resources. This chapter discusses the development of locally designed electronic resource management systems; the process of developing the tools at several academic institutions is traced, with a focus on the aspects of the systems unique to each university. Locally developed electronic resource management systems have lead academic institutions …

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R2 Library Review, Marie Kennedy, Margaret Wineburgh-Freed Dec 2006

R2 Library Review, Marie Kennedy, Margaret Wineburgh-Freed

Marie R. Kennedy

The R2 Library is an e-book product designed by Rittenhouse Book Distributors for medicine, nursing and allied health professionals. The collection is split into the three areas, or “libraries”: medicine, nursing and allied health. 

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Is Our Cd/Dvd Collection Worth All This? A Cost-Per Use Study Of Accompanying Materials, Marie Kennedy Dec 2006

Is Our Cd/Dvd Collection Worth All This? A Cost-Per Use Study Of Accompanying Materials, Marie Kennedy

Marie R. Kennedy

Librarians have spent a considerable amount of time discussing cataloging and processing procedures for texts that have accompanying material.  The procedures are usually well-documented but elaborate; are our efforts worth it?  This research uses a time study to produce a time and materials cost per use for the CDs and DVDs in the collection of the Norris Medical Library.  Analysis shows that the time and materials costs per use of the CDs and DVDs at this library are relatively low, and that little change in the procedures used at this library are needed.   

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Is Our Cd/Dvd Collection Worth All This? A Cost-Per Use Study Of Accompanying Materials, Marie Kennedy Dec 2005

Is Our Cd/Dvd Collection Worth All This? A Cost-Per Use Study Of Accompanying Materials, Marie Kennedy

Marie R. Kennedy

No abstract provided.

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Dreams Of Perfect Programs: Managing The Acquisition Of Electronic Resources, Marie Kennedy Dec 2003

Dreams Of Perfect Programs: Managing The Acquisition Of Electronic Resources, Marie Kennedy

Marie R. Kennedy

For more than a decade, academic libraries have been wrestling with the thorny issue of managing the acquisition of electronic resources. Where are we in the continuum from paper lists to vendor-designed management systems? This paper takes a look at several in-house initiatives around the country, commenting on the successes and failures of the homegrown programs built to track, update and manage the acquisition and behind-the-scenes maintenance of electronic resources. Realizing that libraries are now well equipped to identify what dream programs should entail, this paper also comments on how we can prepare for the future of electronic resource management.

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