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Social and Behavioral Sciences Commons™

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Library and Information Science

University of Nevada, Las Vegas

2005

Books — Reviews; Europe; Public relations

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Full-Text Articles in Social and Behavioral Sciences

Hitting The Headlines In Europe: A Country-By-Country Guide To Effective Media Relations, Priscilla Finley Feb 2005

Hitting The Headlines In Europe: A Country-By-Country Guide To Effective Media Relations, Priscilla Finley

Library Faculty Publications

Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.

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